How Emotionally Challenging Storytelling Can Transform Your Culture
Companies purposefully humanize their brands to better connect with customers every day. Internal storytelling that tugs at heartstrings and celebrates achievements can have the same positive influence on your employees. But are some stories just too emotional to tell?
In this session, Entergy Mississippi shares how their communications team uses emotionally challenging stories to highlight some of the toughest workers in the utility business…and how those types of stories can transform your company’s culture.
You will learn:
- How to find emotional story gold
- Ways to leverage your company culture to get employees to open up
- Strategies to maximize this kind of content beyond internal channels
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