Three Tools To Understand Your Audience And Design Internal Communications Strategies That Work

Three Tools To Understand Your Audience And Design Internal Communications Strategies That Work

Effective communications strategies begin with understanding your audience. Understanding your audience’s behaviors, needs and wants allows you to develop content that will resonate with employees, whether they are working from home, on the frontline or mobile.

During this session, you will learn:

  • The ability to leverage demographic data
  • How to conduct simple user persona interviews and create profiles for key job families
  • How to create systems maps for key themes from the research and identify leverage points for success
  • To use these tools to brief senior leaders and create an evidence-based internal communications strategy for your organization

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