On The Front Line Of COVID-19: Communicating Safety-Critical Information to An Essential Workforce
The Metropolitan Transportation Authority is the largest public transit system in North America, with more than 70,000 employees across its rail, subway, and bus network. Throughout the COVID-19 pandemic, the train and bus operators, conductors, stations personnel, construction and maintenance teams have been essential to keeping the city running and getting essential first-responders, healthcare, and service workers to their jobs. Reaching the MTA’s remote workforce, who are dispersed across 5 boroughs in New York City and across the Metropolitan Region, is no small task even on a normal day. Grassroots communications played a critical role in ensuring employees were informed about COVID-19 health guidance, workplace safety precautions, and vaccine availability, in order to keep them safe on and off the job and to be able to continue providing essential transportation to New York.
This session will discuss tangible strategies for reaching remote employees, including:
- Making information and resources more accessible
- Leveraging data and science to inform
- Providing peer support to influence
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