in its 40 years of operations. The Canadian consumer, customer and industry landscapes were changing fast and the company’s Executive Committee laid out a new 2020 strategic plan to address the growth opportunities ahead.  Against the backdrop of this new plan and significant transformation agenda, and a newly-appointed President, PFC Communications seized the opportunity to lead an organizational culture change which was critical for the company’s long-term success. The result was a multi-year communications strategy which both engaged employees and transformed the culture to embrace transformation and growth.

Learn how you can cultivate a transformation-ready culture, including how to:

• Identify an opportunity to connect multiple business events to elevate and transform the company’s internal communications strategy
• Partner your Communications and HR closely to develop, refine and launch a new culture rally cry and behaviors and embed them at all levels of the organization
• Engage all of your employees in the transformation journey
• Engage a diverse and disbursed employee population through technology-based campaigns.