A Marketing-Led Approach to Internal Communications
Communications and marketing are two worlds that should work together seamlessly in organizations, but often times, don’t cross paths. However, from audience segmentation and calls-to-action to strategically developed storytelling techniques there’s so much that we can learn from one another.
In this session we’ll discuss:
- The importance of starting with a strategic, marketing-led communications strategy
- How to create a full-funnel approach for your content distribution
- Segmentation & channel distribution
Comments are closed.