A Marketing-Led Approach to Internal Communications

A Marketing-Led Approach to Internal Communications

Communications and marketing are two worlds that should work together seamlessly in organizations, but often times, don’t cross paths. However, from audience segmentation and calls-to-action to strategically developed storytelling techniques there’s so much that we can learn from one another.

In this session we’ll discuss:

  • The importance of starting with a strategic, marketing-led communications strategy
  • How to create a full-funnel approach for your content distribution
  • Segmentation & channel distribution

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