Creating corporate stories that stick and resonate with employees
Internal communications should build employee trust, boost engagement, inspire action and make staff feel seen and valued. Before employers can accomplish these goals, they must understand the power of storytelling to reach employees on a core level. How can you do this? First, by being proactive in seeking diverse thoughts, opinions and feelings. Second, by listening to determine who doesn’t feel seen or as if their voice matters. Third, by telling authentic stories that inspire an emotional connection.
In this session, you will learn how to:
- Break bad communication habits and explore alternatives to spark consistent interest
- Simplify and make your stories grab and hold attention
- Better anticipate what is top of mind for your audience and answer unasked questions that are crucial to gaining trust
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