In this session you’ll learn how a single newsletter article evolved into corporate-wide engagement initiatives that helped build trust, increase loyalty, and even motivate employees to create dynamic employee resource groups. Listen to the story of how a two-person communications team used humor, empathy, and the word “no” to start a movement of engagement and cross-functional collaboration to build bridges among employees, executives, and even board members.

You’ll see some early – and disappointing – moments (and metrics) when the first company newsletter was introduced; re-live the interesting (i.e., painful) journey of a new hire’s first group feedback session; and take a look at the tactics used to finally create a culture of transparent, unified, and consistent communication in the workplace, including how to:

• Truly listen, but stay balanced – empathy is key, but even Dr. Phil needs a break sometimes
• Deconstruct tough criticism to drive real change
• Teach other departments the principles of communication and indirectly grow your “team”