Audience Perspective? It’s All About the Hats – Communique & Changing The Terms

Audience Perspective? It’s All About the Hats – Communique & Changing The Terms

A company (or, for that matter a large public or nonprofit organization) is a collection of small towns within a bigger city. It has territories (office locations), governing officials (leadership teams), Laws (processes and procedures), citizens (law and non-law-abiding employees), and businessmen (investors and shareholders).

As internal communicators, we are the glue that holds all these facets – aka hats that we all wear- within our organizations. When planning our campaigns, we need to think of which hats are we addressing at any time and what do we need them to do, know, feel as a result?

In this workshop, we will be discussing

  1. Five “Hats” which employees would wear in an organization
  2. What each “Hat” represents
  3. What messages would resonate with each “Hat”

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