A story isn’t enough: the importance of authenticity

A story isn’t enough: the importance of authenticity

We know storytelling can be a powerful way to share a message. It’s not enough to have a story—how it’s told and who tells it can be vital as well. In this session we’ll explore the importance of authenticity in internal communications.

  • Aligning a story with an organizational goal
  • Communicating for non-communicators
  • Cool story, now what?

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