With more people listening to podcasts than having a Netflix account, leading organizations are using this new communications channel to cut through the clutter and better engage their internal and external audiences.

During ALI Conferences’ virtual conference on “Podcasts for Corporate and Internal Communications” on December 8, 2021, corporate and internal communications pros from Nationwide Insurance, Internal Comms Pro, Lehigh University, Southern Glazer’s Wine & Spirits, the U.S. Department of Defense, and many more shared best practice examples and strategies around how they are using podcasts to more effectively reach and engage their audiences with more compelling content.

Key topics included podcast platform considerations, how to measure against your goals along with engagement, ways to promote internal podcasts, and how to start a podcast on a budget.

Many organizations are using podcasts for onboarding, quick and easy leadership updates, wellness content, and unifying hybrid and frontline workforces.

Employees are engaging more with podcasts than ever before. With more than 50% of the U.S population listening to podcasts, isn’t it time your organization considers using this popular communications channel?