Paula is a true marketer. She’s good at two things: creatively engaging with people and measuring how well it’s working. “My three guiding principles for communications and marketing: Audiences come first. Storytelling is key. Measure, measure, measure.” Paula is Director, Marketing for Alberta Cancer Foundation where she gets to inspire her community to give to innovation in cancer detection, treatment and care. Already seasoned with twenty years in a spectrum of MarCom roles, Paula pivoted to the philanthropic sector and hasn’t looked back. Part cheerleader, part change agent bringing innovative thinking to how we do business.
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