Matt Aaronson spent the early part of his career launching and scaling new platform products for companies in the digital advertising technology space, working with hundreds of brands and agencies, both consumer and B2B, to get better outcomes from their media budgets. As a product marketer, his experience has firmly impressed on him the paramount importance of internal communications in any change management process. In his role as Sr. Director of Product Marketing at Simpplr, Matt is working to help leaders in internal communications, HR and IT use their most essential communications channels to drive employee engagement, boost productivity, and usher through business transformations.