On the move: Change management vs change communication

On the move: Change management vs change communication

Written by Taylor Shawver, Integral Communications Group

We’ve been doing some very exciting work with Rachel Casanova and Dana Asher for companies moving offices, so we thought why not share our top tips for orgs making a big move.

First and foremost, there’s a difference between change communication and change management. It’s important to manage the tension between creating excitement for a move and allaying fears about it.

Secondly, firms tend to overemphasize the upside and leave the downsides unaddressed – sure we’re going to get sit-stand desks, but will I lose my sense of place and comfort?

In this short video, we cover how your company can help make any move a smooth one by following these three steps:

  1. Recognize people will fear loss
  2. Prepare to adjust your plan
  3. Personalize the move

[Original Post: On the move: Change management vs change communications]

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Interested in learning more? Attend 6th Annual Strategic Internal Communications, January 29-31 in San Francisco.

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