Workshop C: Stitching Together Story Pieces: Learn How To Create Newer, Stronger Web Content From Your Existing Content – SAPIENT GOVERNMENT SERVICES

1:15pm – 3:15pm We connect to the world around us through stories; we create them, we share them, and we experience them. Every story is made up of messages (what’s being said), communication channels (where it’s being said) and content (how it’s being said). As digital communicators and content strategists, we are the storytellers; we

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Workshop B: Tips & Techniques To Utilize Your Existing Communications Strategies To Drive Stakeholder Action And Meet Your Mission Critical Goals – THE STRATEGIC ORGANIZATION

10:15am – 12:15pm Learn how to activate your mission through stakeholder action to increase the impact and outcomes your organization can deliver. Through this hands-one workshop you’ll prepare a plan that leverages your mission through stakeholder action. You’ll evaluate and examine a communications strategy against the goals you want to achieve. Learn how to define

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Workshop A: How To Develop Engaging Content, Navigate Youtube And Video, And Define Your Agency’s Success – ABOUTFACE MEDIA

8:00am to 10:00am Online video content is exploding – over 100 hours of content is uploaded every minute. Everyone wants (and expects) their video to “go viral” – but what exactly does that mean and how realistic is such a demand? In this workshop, you’ll learn practical approaches and tips to developing content that engages

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Workshop D: The Power Of Listening: Monitoring And Measuring Your Social Media Communication Channels Using The Latest Best Practice Tools – RIVA SOLUTIONS, INC

3:30pm – 5:30pm This executive workshop will show you how to how to successfully monitor your social media channels and how to tie them back to your mission goals. We will discuss a variety of issues such as: Social media monitoring tools the federal government is currently using include HootSuite, SproutSocial, Radian6, Sysomos, among others

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