Workshop D – Harnessing Your Employees’ Creativity in Brand Development and Building A Compelling Brand Story – VIVID CONNECTIONS, INC.

3:30pm – 5:30pm Unlocking the imagination and creativity of your people is an essential component to solving problems, creating new ideas, and road testing possibilities. Just like the brands we buy, the brands we work for need to offer a compelling story. Employees can be a powerful communication channel for brands, provided they have a meaningful story to tell.

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Workshop B – Authentic Branding From The Inside Out – ECHO COMMUNICATIONS, INC.

10:15am to 12:15pm If this economic downturn and the emergence of social media has reminded business leaders of anything, it’s the realization of how valuable and vulnerable their brands and reputations really are. A key driver to protecting and building authentic brands is earning the trust and loyalty of employees who can be your biggest ambassadors or worst enemies.

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Workshop C – How to Work Well with Your Agency as a Partner to Engage Employees During Constant Change – VIGNETTE

If you are working with or plan to work with an outside agency to help you refine strategies to deliver creative solutions to your customers or employees that aim to achieve your brand’s business objectives, then this workshop is for you! Technology and social media have spurred new companies, products, services and behaviors while new mobile, tablet and other

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Workshop A – Building Effective Brand Ambassadors: How to Use Video Content to Communicate, Engage, and Motivate – ABOUT FACE MEDIA

8:00am to 10:00am Your employees are your most effective brand ambassadors. Video is a powerful and cost-effective vehicle for sharing compelling content that engages and motivates employees, giving them the knowledge and desire to represent your organization in a positive light, both internally and externally. Learn the foundations of effective video content development, proven strategies, practical approaches and useful tips

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Pre-Conference Workshops: Your choice of 4 optional hands-on, interactive sessions–Registration and Continental Breakfast

Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common sense approach to better understanding how to build an internal branding strategy that engages employees to deliver and live your brand. These workshops are designed to enhance your understanding of

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