Leveraging the Strength of your Consumer Brand to Create an Employment Brand Powerhouse – VERIZON

2:05pm – 2:35pm Key takeaways: Align your employment brand with your consumer brand The marketing department is your friend! Key learnings from marketing Creating a compelling EVP Delivering an employment branding campaign that drives tangible recruitment results Elise Petro, Senior Consultant, Employer Branding and Communications, VERIZON

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Managing a Thriving Employer Brand That Is Decentralized In Its Daily Management Yet Delivers A Strong Consistent Brand Experience Across Multiple Social Platforms – AICPA

11:15am – 11:45am An organization’s social media channels are a megaphone for building brand affinity, but only if they are managed well and aligned to the organization’s business strategies. The AICPA has more than 30 social platforms that engage their members and key constituents on a daily basis. There is centralized oversight of the Institute’s

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How To Integrate Engaging Video Content Into Your Employer Branding Strategy To Drive More Traffic To Your Site – BAYARD ADVERTISING AGENCY

9:50am – 10:20am Think of recruiting video as a chance to add feelings behind the “About Us” page on every career site. By capturing the culture, excitement, and genuine emotion from your employees as they talk, you are allowing potential applicants to see YOUR story, and what sets YOU apart. Using “the voice of the

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