Crafting the Enterprise Narrative: How to Co-create a Connected and Consistent Employee Experience – BONFIRE COMMUNICATIONS

8:30am – 9:15am This innovative session will share methods for how to drive cocreation efforts within your company to engage employees in a conversation about what makes your organization stand out from the crowd. Case studies will be used to lead participants through a series of pointed inquiries, facilitating breakthrough thinking and leading to significant

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Essence, Themes, and Mantras — Nano- Branding Your Way To A Powerful Candidate Experience – B/E AEROSPACE & PATHWAYS TV

11:50am – 12:20pm This session will highlight how B/E Aerospace and Pathways went on an “Essence Mining” mission to uncover key “Themes” and employee expressed “Mantras” and how they are used to quickly attract, engage and retain the right people for B/E Aerospace. You will specifically learn: How to uncover the actual invisible infrastructure that

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Tell Their Story And Others Will Want To Be A Part Of It! Using Video And Social Media To Bring Your Employer Brand To Life – CONSERVATION HALTON

1:30pm – 2:00pm If you are looking to social media as the best available tool for your organization to tell its story and that of its entire staff to the world and to each other, then you are on your way to defining and nurturing your employer brand. This will in turn express your organizational

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How To Drive A 1350% Increase In Applicant Quality For $8 Using Social Media and Video – THE HERSHEY COMPANY

2:50pm – 3:20pm Think it takes tens of thousands of dollars and an ad agency to activate your employer brand on social media and video while getting big, measurable results? Think again! In this fast-paced, data-driven, tell-all session you will hear how to: Find new and exciting ways to leverage your EVP down to the

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