How To Measure And Optimize Your Agency’s Social Media Outreach Efforts: The Good, The Bad, The Ugly – NATIONAL INSTITUTE FOR OCCUPATIONAL SAFETY AND HEALTH

2:10pm to 2:40pm Many government agencies have jumped in with both feet to develop social media policies and outreach strategies for delivering information and improving networking with their partners and stakeholders. However, measuring the results of these efforts has seriously lagged behind program implementation. This presentation will answer your most pressing questions when it comes

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INTERACTIVE PANEL DISCUSSION: Making The Business Case For Digital Tools – How To Get Senior Management On Board

1:30pm to 2:00pm With reduced budget, time, staff, and resources, making the business case to invest in more digital tools may seem daunting. This highly interactive panel discussion will provide you with key insight as to why certain organizations decided on certain digital tools, what convinced senior management to approve it, and how they have

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Creating an Engaging Marketing Campaign On A Limited Budget, And Using Available Social Media Tools To Cross-Market the Campaign – FEDERAL HIGHWAY ADMINISTRATION

11:25am to 11:55am In 2013, the Federal Highway Administration (FHWA) successfully launched a video series—FHWA Works—with no budget using only in-house resources. FHWA then used all its Social Media platforms to successfully cross-market the video series. In this session, you will learn successes and best practices to employ in your organization, including: Professional looking video

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Making The Most Of Your Budget By Utilizing Social Media Tools – CRANBERRY TOWNSHIP, PENNSYLVANIA

9:20am to 9:50am As government agencies we continue to build connections between government, residents, and business owners through the use of many different communications tools.By adding social media tools to your communications plan, you can strengthen those connections, and improve customer service by engaging people in conversations. This informative session will discuss strategies to help

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Learn How To Cultivate An Innovative Workplace, And Who’s Doing It In Government – IBM CENTER FOR THE BUSINESS OF GOVERNMENT

8:30am to 9:15am Digital tools spring up overnight—some flourish, some wither, and some iterate so quickly that best practices today are not even possible next week (and vice versa!). What is more important for government offices is to cultivate a culture of innovation, one in which experimentation may be embraced and new tools and methods

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