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Internal Communications & Storytelling: How They Work Together

Storytelling Blog

Storytelling Blog

The gift of storytelling has always been an ambition for most individuals. Within the realm of internal communications, this aspiration can be crucial for success. There are multiple facets that create a memorable narrative: the format, sincerity, synchronization, and precision.

ALI Conferences ran a survey asking internal communicators what area of storytelling they would like more training on. The results are the following:

Aside from these aspects, what else makes a great storyteller? A few commonalities are:

Most of the impactful stories that stay with us have an engaging hook from start to finish. By first asking yourself, “what is this story all about?” you can start creating a strong foundation and go from there.

Save The Date: Mark your calendars for our Storytelling & Writing Practices for Internal Communications event on September 28th-29th (more details to come).

Check out ALI’s Internal Communications Best Practices group today to hear from IC professionals.

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