Brilliance@Work — How To Use Mobile To Transform Your Company Culture

Brilliance@Work — How To Use Mobile To Transform Your Company Culture

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance 
Collaboration is what ties culture and best practices together.

Mobile is a best practice for employee and customer communication, but in “Infographic: Why Every Organization Should be Using Mobile,” Text Marketer reports that “unbelievably, there are still some people out there who still think mobile is a fad and are still not using it to market their business!”

In my profile of Chris Dornfeld, President and Co-founder of Bonfyre, he explained that “people to people communication is where engagement, trust, collaboration, empowerment, sentiment and innovation are all affected the most. A social mobile platform like Bonfyre is specifically and uniquely designed to support people to people communication – the source of company culture.”

Learn more about the benefits of mobile communication platforms as Chris Dornfeld and Jennifer Pruett, Director, HR Communications, Express Scripts, present “Leveraging Social & Mobile Communications Internally to Build Community, Camaraderie and Culture” at the Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona.

With a workforce of over 28,000, spanning across 80 communities around the country, Express Scripts supports employees’ efforts to help shape and champion a changing and robust culture. During their presentation, Chris and Jennifer will share how social and mobile internal communications are catalysts for culture change and community building, and how to:

  • Implement social-based communication tools in the workplace
  • Pull data from social communications to provide key HR insights and intelligence
  • Engage employees where they are, on their time, based on their interests, to transform and build culture


Chris Dornfeld is President and Co-founder of Bonfyre, a mobile, social engagement platform used by people, brands and companies around the globe. Prior to Bonfyre, Chris served in executive roles in several start-up companies, including a venture-backed health services start-up that grew to over 500 people in 18 months.

In his Brilliance@Work interview Chris shares the role that he feels mobile platforms play in transforming organizational culture, current projects, and what internal branding topic he is most excited to discuss.


Read the full interview


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