**This event has ended. Go to the Advanced Learning Institute home page for a current list of upcoming conferences or contact us at 888-362-7400 or 773-695-9400 for more info.
Visual Communication Strategies for Government
Using video, social, & digital channels to increase audience involvement & engagement
to achieve mission objectives
February 22 – 24, 2017 | Washington, DC
Pre-training workshop day: Wednesday, February 22
Main, two-day training: Thursday, February 23 – Friday, February 24
Expand your reach and gain the involvement — and trust — of your audience by utilizing more impactful, compelling & relevant visual communications to relay your messages and information more effectively.
See real examples and gain practical advice from communication professionals sharing best practices on leveraging the transformative power of visual communications, including:
What you will learn…
The communications playing field continues to evolve, but is your communications and outreach strategy evolving as well? Visual communications – digital, social, video, mobile, and more – are providing government agencies with the opportunity to reach citizens with the right message, at the right time, in the right way.
Learn how, and why, government agencies are turning to video, infographics, online communities and social tools to drive better audience engagement, including how:
- Transportation Security Administration (TSA) utilized visual content most effectively by using images to better serve passengers and to keep transportation safe. Read more about TSA>>
- Bureau of Alcohol, Tobacco, Firearms and Explosives used specific tools to create graphics and videos to make content more visually appealing Read more about ATF>>
- United States Patent and Trademark Office (USPTO) – (a 225 year old government agency) – created an effective social media strategy – one you can easily explain and your leadership can support Read more about USPTO>>
- Association of American Railroads utilized new, intriguing ways to look at storytelling and “content” Read more about the Association of American Railroads>>
View and print the detailed Visual Communication Strategies for Government training.
Hear why government communicators believe in this training and why they choose to attend:
Maximize your time out of the office – attend the interactive workshop day on
Wednesday, February 22
Learn from top government consultants during our pre-training workshops. These interactive workshops will prepare you for the two-day general sessions, provide you with hands-on training and dive deep into the topics that mean the most to you:
- Workshop A: Storytelling In A Digital Age: Developing And Leveraging Video Content To Tell Your Organization’s Stories, About Face Media
- Workshop B:Upgrade Your Traditional Communication Methods & Create a 21st Century Digital Strategy That Includes Analytics, Tracking & More , GovDelivery
- Workshop C: Practical Tips To Ensure That Your Website Remains Vibrant Months & Years After Launching: Message Development, Story Spotting, & Editorial Planning, Subject Matter