October 27, 2022 - |
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Virtual Conference - 10/27/2022
|11:00 am - 11:15 am|
Welcome & Speed Networking
Molly Beck, Founder & CEO | Messy.fm
|11:15 am - 11:45 am|
Bridging the Virtual Divide: Driving Talent, Culture & Engagement Through Storytelling
Chip Midnight, Event Technologist Consultant | Nationwide
In a business environment where companies are fighting for talent and to retain employees, company culture is a critical factor. Using a newly-launched podcast platform, Nationwide Insurance is giving employees a voice to share their stories in an ever-changing world. In this session, you’ll learn Nationwide’s strategy to creating podcast content that offers inclusion, intimacy, authenticity and the ability to create connections and walk away with some inspiration on where to start your podcast journey.
In this session, you’ll learn:
|11:45 am - 12:15 pm|
Creating A Podcast—And A Sense Of Community
Jason Waller, Strategic Communications Consultant | American Family Insurance
This is the story of how American Family Insurance created a weekly podcast for employees to stay connected to the company, and each other, while they worked from home.
If you want to know how to:
Then this is the presentation for you!
Podcast: "The New Normal"
|12:15 pm - 12:30 pm|
Refresh & Recharge
|12:30 pm - 1:00 pm|
Internal Communication Powers Performance
PJ Stevens, Change Management Consultant, Facilitator & Executive Coach
Nicole Bearne, Head of Internal Communications | Mercedes-AMG Petronas Formula One Team
Nicole shares how it drives business forwards, and some practical insights and information to help us build better businesses using internal comms. It seems internal comms is not just a nice to have, its essential to lead business change, engage staff, solve problems, business and performance improvement.... and..... be the best sporting team in the world.
|1:00 pm - 1:30 pm|
Make Your Internal Podcast External
Shel Holtz, SCMP, Sr. Director of Communications | Webcor
Limiting distribution of an internal podcast to employees is one of the biggest headaches for producers of employee-focused shows. In almost every case, employees can't use the same simple smartphone apps to find, subscribe, and listen.
Which begs the question: Why are you trying to keep the podcast away from the public?
In this session, pioneer podcaster Shel Holtz will talk about progress on the show he's developing for his employer, which targets employees first but invites listens from anyone.
Podcast: "Out of the Hole"
|1:30 pm - 2:00 pm|
Podcast Power: How Awesome Audio Can Make Internal Communication Better
Dan Farkas, Strategic Communication Lecturer | Ohio State University
If everyone’s core audience is using one platform, shouldn’t any marketer worth their salt be there too? Think about it…who doesn’t listen to streaming audio? Seriously…. So how are you using the power of podcasts for your own teams?
In this session, Dan Farkas will help you create a podcast in under an hour. From content to process to bells and whistles, attendees will learn how to make audio production easy. Dan will also discuss efficiency, using that audio for paid, earned, and shared media as well. Also, every tool Dan uses will cost less than your monthly coffee bill.
By the end of the session, attendees will be able to: ·
|2:00 pm - 2:30 pm|
Remembering Your Audience for an Internal Podcast
Marc Fregoe, Enterprise Account Executive | Cerkl
As you get further into the process of podcast production, you may get so heavily focused on "what" it is you're doing that you forget the who, where, why, when, and how. Marc and Gina break down the basics to remember when making a podcast for your internal audience.
The nuts and bolts of podcasting can look pretty intimidating, especially for first-timers.
Despite popular belief, you don’t need the fanciest mic or latest recording software to start your podcast.
Coming from a background of working with what she had, Gina shares the simple ways you can make your podcast sound professional when starting out.
Podcast: "Internal Comms Pro: The Podcast"
|2:35 pm - 2:55 pm|
Panel: Celebrate Employees, Create Connection and Grow Culture
Kerry-Ann Betton, Chief Marketing Officer | The JMMB Group
Julie Lechner, Senior Communication Advisor | Blue Cross Blue Shield of North Carolina
Chris Sheffield, Internal Communications Manager | Youth Villages
Zane Ewton, Senior Internal Communications Manager | The Villages®
Answers to all your burning questions!
Zane Ewton Podcasts: "Day in the Life of a DreamMaker" and "DreamMaker Coffee Talk"
|2:55 pm - 3:00 pm|
Wrap-Up & Final Word
Strategic Communication Lecturer | Ohio State University