Video Storytelling For Internal Communications Virtual Conference 2021

Video Storytelling For Internal Communications Virtual Conference 2021

How To Create Videos To Engage, Inform, Motivate and Promote Your Employees and Organization

February 23, 2022 - February 24, 2022 | 11AM-2PM EST | 11AM-3PM EST

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  • Key ingredients to creating a genuine story using storytelling techniques
  • Tips to make your script short and snappy—and keep your audience engaged
  • Ways to build connections with your audience while underscoring your company’s purpose

You’ve heard it many times—a video is worth a thousand words. But just because you make a video, doesn’t mean your audience will watch it.

If you’re an internal communicator tasked with creating videos for your organization, discover all you need to know to infuse storytelling into your efforts. You’ll hear best practices from communicators and video storytellers who will share how to:

  • Determine whether video is the right medium for your communications effort
  • Evaluate what makes a compelling visual story (and what does not)
  • Find the heart of the story and write a script that keeps your audience engaged
  • Take complex information and use visuals to make it clear and relatable
  • Uncover the key ingredients to capture a genuine and authentic story from your subject
  • Build connections with your audience while underscoring your company’s purpose

Learn from these organizations:

Featuring Speakers:

Zynara Ng

Zynara Ng
Video Producer
Google

Jenn Spantak

Jenn Spantak
Division Communications Manager
Caterpillar

Lisa Arney

Lisa Arney
Senior Manager, Internal Communications
The Walt Disney Company

Attend a pre-conference workshop with Lizzie Costello and discover how to:

  • Flesh out the elements of the visual picture that will give more information to your audience
  • Use the three-act structure to keep your audience watching
  • Trouble-shooting a bad video and how to fix it
  • Organize roles on video teams, and how you fit in as the corporate communicator

Additional benefits of attending this ALI event:

  • Access to a tactical presentation with real examples and proven strategies
  • Networking list for attendees to continue the conversation after the virtual Conference
  • Interactive, hands-on breakout sessions allowing you to work with your communication peers
  • Certificate of attendance for CEU’s
  • Opportunity to meet your peers face-to-face while remaining safe
  • Recording of the virtual Conference after the event ends
  • A fraction of the cost of an ALI in-person workshop with the same high-quality content
  • Content from thought leaders delivered straight to your home/office
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing issues on the topic answered in real-time
  • A thorough understanding of the competencies covered and how they apply or can be applied in your work context

This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.

Who Should Attend “Video Storytelling For Internal Communications: How To Create Videos To Engage, Inform, Motivate And Promote Your Employees And Organization”

This Virtual Conference has been researched and designed for Directors, Managers, Vice Presidents, Specialists, Officers, Leaders and Consultants involved in:

  • Internal Communications
  • Human Resources
  • Employee Engagement
  • Brand Communication
  • Strategic Communications
  • Employee Communications
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development
  • Training & Development
  • Corporate Communicators
  • Employee Relations
  • Public Relations
  • Strategic Planning

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