Strategic Internal Branding
Using authentic internal branding communications to create brand champions, build culture, and engage employees to live and deliver on the brand promise
April 19 – 21, 2016 | Scottsdale
Pre-conference workshop day: Tuesday, April 19
Main, two-day conference: Wednesday, April 20 and Thursday, April 21
Connect and learn from your peers at leading organizations who are engaging employees to live and deliver on the brand promise, including:
What you will learn…
Learn how to motivate, inspire, and celebrate your employees to generate positive business results! Discover actionable tools and breakthrough strategies to help you develop your internal brand, share authentic employee stories, forge stronger employee engagement, and drive culture change. Hear best practices and real advice from leading organizations, including how:
- Intel rebuilt their brand from the inside-out by focusing on their most important asset – their employees – and returned their brand to a position of strength. Read more about Intel.>>
- Medallia strengthened their internal culture by bringing front-line employees into critical company decisions to show that employees are valued and their opinions matter. Read more about Medallia.>>
- USAA developed a corporate messaging platform to bring alignment between the brand, mission, and business goals – for employees and leadership alike. Read more about USAA.>>
- The Standard designed their internal brand strategies using core marketing concepts to communicate, and essentially sell, the brand promise to employees to help them understand how their actions have a direct impact on the organization’s success. Read more about The Standard.>>
View and print the Strategic Internal Branding detailed agenda
Build a foundation for the conference by attending 4 pre-conference workshops that will provide interactive learning and prepare you for the two-day general session.
- Workshop A: A Step-By-Step Framework To Implement Effective Internal Branding Processes That Drive Employee Engagement And Exceptional Performance, Inward Strategic Consulting
- Workshop B: Using Storytelling And Video (With Your Very Own Smart Phone!) To Strengthen Your Internal Brand Campaigns To Inform And Inspire Employees To Live Your Brand, 12 Stars Media
- Workshop C: Synergizing Your Brand Story: The Relationship Between Internal & External Brands, Experience Willow
- Workshop D: Redefine Your Employer Brand And Deliver Your Brand Promise Authentically For Today’s Workforce, re-communicate
Speakers Include: