Navigating the Intersection of Strategic Corporate Communications for Seamless Alignment and Amplified Impact
May 07, 2024 - May 09, 2024 | Nashville
Follow & Tweet #ALIComms
Join your Corporate Communications peers to learn the latest strategies and best practices to drive communication outcomes.
Pre-Conference Workshops: Tuesday, May 7th
General Sessions: Wednesday, May 8th
Thursday, May 9th
The #1 Top-Rated Conference for Strategic Corporate Communications!
Welcome to the 4th Annual Strategic Corporate Communications Conference! This conference is an immersive experience, spanning three days, and is designed to cater to the needs of Employee Communications and Human Resources professionals. Learn about Corporate Communication Strategies to help maximize your impact!
Don’t miss out on this opportunity to enhance future progress at your organization!
Associate, Client Experience, DEI & Corporate Communications
About This Corporate Communications Event
It’s been a constant struggle—should internal and external communications remain separate? When the underlying goal is to deliver one cohesive message the answer is simple: your communication strategies should align.
Hear From Communications Peers Who Can Share Tips and Best Practices, Including:
Practice what you preach—demonstrate and behave according to the company’s set core values, not just in view of the public, but also behind closed doors
Harness the power of social media
Get employees to genuinely buy into your brand values and be ready and willing to deliver on them
Maximize productivity and streamline processes
Overcome the power struggle when it comes to integration
Establish common goals
Collaborate on message creation to ensure a consistent experience for both customer and employee
Benefits Of The 3-Day Pass
Maximize your time by signing up for our Pre-Conference Workshops on Tuesday, May 7, 2024.
Interactive Pre-Conference Workshops are led by thought leaders and experts on strategic internal communications.
Each small group session will prepare you for the conference the following day, provide you with practical answers to questions that keep you up at night, and inspire you to creatively tackle your most pressing internal communications challenges.
Who Should Attend
This conference is designed especially for senior-level professionals and their teams responsible for shaping and executing on their organization’s communications strategy for both external and internal audiences:
Employee communications
Internal communications
Media relations
Corporate communications
Employee engagement
Global communications
Public relations
Public affairs
Human resources
Branding and/or employer branding
Social media
Change management
Corporate intranets
Digital communications
Corporate affairs
Benefits Of Attending This ALI Conference
Access to practical presentation with real examples and proven strategies from your peers at a variety of leading organizations
Networking list for attendees to continue the conversation after the conference
Interactive, hands-on breakout sessions allowing you to work with your strategic internal communications peers
Certificate of attendance for CEUs
Guaranteed extensive strategic corporate communication tactics that you can use immediately
Opportunity to have your most pressing questions on strategic corporate communications answered in real-time
Experiencing the vibrant and diverse city of Nashville
Need Leadership Approval?
While you see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field.
“Valuable information. Very approachable for virtual interaction”
Virtual Conference Attendee
“Great materials, engaging speaker. It’s nice to see how organizations do internal comms well”
Virtual Conference Attendee
“I’m not an internal communicator by title, but my job requires a lot of internal communications. I felt like I was getting access to the secret sauce of experts. Great job!”
Virtual Conference Attendee
“Thank you for giving us so many opportunities to engage with our peers!”
Virtual Conference Attendee
“It was nice to hear that other organizations shared the same issues around data. It was even nicer to hear about different solutions. Fantastic breakout topic”
Virtual Conference Attendee
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees. Stop by the registration desk to sign-in and pick up your materials for the next 3 days. We'll kick things off at 9:30!
9:30 am - 10:45 am
Workshop : How to Measure Employee Engagement with Microsoft 365
Chris Musico, Vice President, Content & Communications | AvePoint
The business world is undergoing a seismic shift with the advent of generative AI technologies. Today's workplace is anywhere and everywhere. As hybrid work environments become the norm, organizations must adapt to stay ahead of the curve. Traditional methods of gauging employee engagement are no longer sufficient in this rapidly evolving landscape. How can companies leverage the power of Microsoft 365 to gain deeper insights into workforce dynamics? This session explores practical strategies to measure and optimize employee engagement. Learn how to extract relevant signals from data, predict future trends, and foster an exceptional employee experience that drives success amidst today's new business paradigm.
Key Takeaways:
Embrace AI and Flexibility with Microsoft 365
Rethink Engagement: Use Microsoft 365's analytics for optimized strategies
10:45 am - 11:00 am
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop
11:00 am - 12:15 pm
Workshop: Empowering And Equipping Employees To Tell Brand Stories Authentically
Sherhara Downing, Co - Founder | Speakhaus
Content marketing isn't just for external audiences. In this mini-workshop, learn how to develop engaging content strategies that resonate with employees and effectively communicate your organization's brand narrative.
Key Takeaways:
Authenticity: Encourage employees to share personal experiences reflecting the brand
Empowerment: Provide tools and ongoing support for creating engaging brand content
12:15 pm - 1:45 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local Nashville hot spot! **Dutch treat – we’ll ask for separate checks.
1:45 pm - 3:00 pm
Workshop: The Intersection of Change Management and Communications – A Catalyst for Employee Engagement
Alice Grey Harrison, Managing Partner | AGH Consulting
Leading change with deeply aligned communications can lead to successful employee engagement, retention, and innovation. Creating a motivating narrative is foundational and will carry team members across the change continuum in a positive and engaging way. To support this, we will explore elements that address both the heart and mind, the rational and irrational. In this session, you will learn communication strategies that challenge the status quo, break through the noise of everyday business, and positively impact employee engagement.
Key Takeaways:
Understanding of change management and the role of communications. Attendees will walk away with a process that they can begin using immediately
How to use personas to build messaging
How to create content that speaks to the heart and mind, the two motivators for change
3:00 pm - 3:15 pm
Afternoon Refreshments & Stretch Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop
3:15 pm - 4:30 pm
Workshop: Harnessing the Power of Storytelling for Internal Communications Success
Gary Ross, President | INSIDE COMMS
Storytelling is a powerful tool for engaging and inspiring employees. In this mini-workshop, discover the art of storytelling and its role in conveying organizational values, fostering connection, and driving employee engagement.
4:30 pm - 4:45 pm
Close Of Workshops
5:00 pm - 6:00 pm
Networking Reception For Workshop Attendees, Speakers & Sponsors @ Venue Bar
Cheers to a great day full of content! Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.
6:30 pm - 8:00 pm
Dinner With A Group—Reservations Have Been Made To Take In The Sights of Nashville!
Firsttime in Nashville? Want to get out of the hotel? Meet your peers in the lobby at 6:00.You'll be heading out to dinner at a local hot spot as you take in the sights of the city.
Day 2 - 05/08/2024
8:30 am - 9:00 am
Registration: Badges, Breakfast, & Beverages
Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day. Be sure to stop by and visit your sponsors!
9:00 am - 9:30 am
Chairperson's Welcome & Speed Networking
Gary Ross, President | INSIDE COMMS
Welcome to the 4th Annual Strategic Corporate Communications!
In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.
9:30 am - 10:05 am
Case Study: The Triad of Success: Connecting People, Purpose, and Passion for Strategic Corporate Communications Excellence
Bridget Scott, Chief Marketing Officer | Hylant
Join Bridget Scott, Chief Marketing Officer at Hylant, as she delves into the critical topic of becoming an employer of choice. In an era of rapid growth and change, she'll explore why it's imperative to define and communicate a solid employer brand, ensuring alignment with core values and culture. Discover the risks of neglecting this aspect, from unclear messaging to difficulties recruiting top talent, and learn how connecting employees to the organization's value proposition is integral to internal cohesion and client satisfaction.
Key Takeaways:
Why building an employer brand and value proposition is critical
How to get started
Key stakeholders to engage and their role in the effort
Overall rewards
10:05 am - 10:40 am
Case Study: Navigating The Storm: Strategic Corporate Communications During Times Of Crisis
Ami Bavishi, Formerly Head of Investor Relations and Corporate Communications | Rallybio
Explore the pivotal role of strategic corporate communications in effectively navigating company crises. Using a real-life scenario, this study illustrates proactive communication strategies to mitigate reputational damage, maintain stakeholder trust, and emerge stronger from challenges. Analyzing communication tactics, crisis response frameworks, and stakeholder engagement, it emphasizes transparency, timeliness, and authenticity in crisis communication. Tailored strategic communication plans safeguard reputation, foster stakeholder confidence, and preserve long-term business resilience.
Key Takeaways:
Learn strategies for proactively managing communication during crises to mitigate reputational harm.
Understand the importance of transparency, timeliness, and authenticity in maintaining stakeholder trust during challenging times.
Explore the significance of developing communication plans tailored to the unique needs of crisis situations.
Discover how effective crisis communication can contribute to long-term business resilience and success.
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms
11:10 am - 11:45 am
Case Study: Cultural Evolution: A Study in Strategic Corporate Communications Transformation
Petula Burks, Director, Office of Strategic Communications & Civic Engagement | City Of Richmond, Virginia
Discover how culture change enhances strategiccorporate communications within organizations. Embracing open communication,collaboration, and transparency drives meaningful engagement with employees, stakeholders, and the wider community. Leadership, employee engagement, and iterative communication strategies play pivotal roles in driving this change. By aligning communication efforts with organizational values, companies foster trust, boost morale, and achieve strategic objectives.
Key Takeaways:
Learn how fostering a culture of open communication and collaboration enhances corporate communications effectiveness
Understand the crucial role of leadership in driving culture change and communication alignment
Explore effective methods for engaging employees in the communication process to driveorganizational change
11:45 am - 12:20 pm
Case Study: Mapping Employee Communication Strategy to Corporate Strategy
Elizabeth Schilling, Corporate Communications Manager | Tri-State Generation and Transmission Association, Inc.
Take a closer look at the crucial role of employee communication in supporting company strategy. This session highlights the value of nurturing relationships in order to translate strategic goals into shareable stories that bring the mission to life.
Key Takeaways:
Building connections and touchpoints helps uncover examples of the strategy in action.
Amplifying leadership messages helps clarify and align efforts to accomplish key goals.
Celebrating company wins reinforces strategy and highlights teams.
Cross-utilizing content takes the message further, faster.
12:20 pm - 2:15 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at several local restaurants. Don't miss this opportunity to have lunch with your peers at a local Nashville hot spot!
**Everyone is financially responsible for their own lunch.
2:15 pm - 2:50 pm
Interactive Group Breakout : From Cosmic Chaos to Order: Establishing Trust and Engagement at a Space Startup
Nicole Ciccotti de Oseguera, Internal Communications Manager | Axiom Space
Join Nicole Ciccotti de Oseguera, Internal Communication Manager at Axiom Space, as she delves into creative solutions to challenges of introducing an intranet at a high-growth technical space startup.
Key Takeaways:
You can’t build a space station in a day.
Give employees a spokesperson (or axolotl) to trust.
Build engagement through trusted relationships and accurate reporting.
2:50 pm - 3:25 pm
Case Study: Navigating Change: Fostering Inclusive Internal Communication through Employee Disability Inclusion
Sena Pottackal, Junior Associate, Client Experience, DEI & Corporate Communications | Current Global
This session delves into the crucial intersection of employee disability inclusion and fostering a culture of adaptability amidst change. By recognizing and embracing the unique perspectives and strengths of employees with disabilities, organizations can cultivate.
Key Takeaways:
Embrace diversity for innovation
Build resilience for change
Embrace diversity for innovation
Build resilience for change
3:25 pm - 4:05 pm
Afternoon Refreshments, Networking Break + Demo From Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors!
4:05 pm - 4:45 pm
Panel: The Power of Aligned Communication in Building Trust and Engagement
Moderator: Gary Ross, President | INSIDE COMMS
Alison Lubert, Senior Vice President Corporate Communications | Green Dot Corporation
Stacey Keating, Vice President – Corporate Communications | CBL Properties
Dayna Lovelady, Digital Communications & Collaboration Leader | CBN
Explore the importance of aligned communication in a "no-pressure" environment, where peers provide honest feedback. Discover how effective communication strategies, both internal and external, drive competitive advantages and resonate with employees and customers. Delve into current studies on aligned communication's impact on trust and engagement, and learn from panelists' experiences and best practices to foster a culture of trust and drive business success.
Key Takeaways:
Benefit from open discussions and honest feedback from peers
Prioritize effective communication strategies for a competitive edge
Understand how aligning internal and external communication enhances employee trust and engagement
Actionable insights and best practices from experienced panelists to drive business success
5:00 pm - 6:00 pm
Close Of Day 1—Join Us For A Networking Reception @ Venue Bar
Don't stop the conversation!
Join us at the lobby bar as you network with your peers and sponsors in the adjacent at the #ALIcomms
Participate in raffles & sign-up for dinner with your peers!
6:30 pm - 8:00 pm
Dinner With A Group—Reservations Have Been Made
Want to keep the conversation going? Join a group of attendees for dinner at a local Nashville hot spot.
Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
**Dutch treat.
Day 3 - 05/09/2024
8:30 am - 9:00 am
Breakfast & Visit Your Sponsors
Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.
9:00 am - 9:30 am
Day 2 Kick Off & Chairperson Address
Gary Ross, President | INSIDE COMMS
Together we will recap yesterday's top takeaways and set the stage for this final day of learning.
9:30 am - 10:05 am
Case Study: Maintaining Trust During a Crisis: Leveraging Strong Internal Communications
Denisse Coffman, Vice President of Corporate Communications | Air Methods Corporation
This case study will focus on businesses that faced a major crisis (such as a data breach or natural disaster) and how they used a strong internal communications strategy to keep employees informed and engaged, while also maintaining trust with customers through transparent and timely external communications.
Key Takeaways:
Learn strategies for managing crises effectively, including communication methods and employee engagement tactics.
Understand the importance of transparent and timely communication within the organization during times of crisis.
Discover best practices for maintaining trust with customers through transparent and timely external communication.
Explore methods for keeping employees informed and engaged during challenging times, ensuring organizational resilience
10:05 am - 10:40 am
Case Study: So, You Have a Strategic Plan, Now What?
Michele Segura, Director of Strategic Communications and Stakeholder Engagement | Howard Energy Partner
Senior leaders work for months to create and approve a strategy that sets a company apart from the competition while ensuring growth. These strategies often fall short because employees don’t understand them. This case study will share tips on how to effectively communicate your company’s strategy to increase employee understanding, engagement, and retention.
Key Takeaways:
•Clear communication of the strategy ensures organizational alignment.
•Disseminating the strategy fosters employee comprehension and engagement.
•Better understanding drives employee commitment and organizational success
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:10 am - 11:45 am
Interactive Group Breakout : Aligning Internal & External Communications for Increased Engagement
Danny Nelms, CEO | Work Institute
Discover how aligning internal and external communications leads to engaging content. Recent studies show that effective employee communication correlates with customer resonance. Through case studies, learn to uncover employee success stories for external communication. Leave with insights on boosting engagement and crafting compelling content.
Key Takeaways:
Understand the link between internal communication and customer resonance.
Learn to leverage employee success stories for engaging external communication.
Gain strategies for aligning internal and external communication to drive engagement.
11:45 am - 12:30 pm
Panel: Discovering Fresh Engaging Content through Aligned Internal and External Communications
Moderator: Gary Ross, President | INSIDE COMMS
Dana Cogar, Vice President Strategic Communications | Prometheus Federal Services
Michele Segura, Director of Strategic Communications and Stakeholder Engagement | Howard Energy Partner
Explore aligning internal and externalcommunications for compelling content. Panelists share strategies for content strategy alignment, engagement, and business success. Discover studies on employee trust and engagement impact. Gain practical insights for implementation.
Key Takeaways:
Align internal and external messaging for compelling content.
Increase engagement and drive business success.
Understand impact on employee trust and engagement.
Gain practical implementation insights
12:30 pm - 12:45 pm
Key Takeaways, Conference Wrap-Up
Speakers
Nicole Ciccotti de Oseguera Internal Communications Manager | Axiom Space
Sena Pottackal Junior Associate, Client Experience, DEI & Corporate Communications | Current Global
Stacey Keating Vice President – Corporate Communications | CBL Properties
Alison Lubert Senior Vice President Corporate Communications | Green Dot Corporation
Ami Bavishi Formerly Head of Investor Relations and Corporate Communications | Rallybio
Petula Burks Director, Office of Strategic Communications & Civic Engagement | City Of Richmond, Virginia
Sherhara Downing Co - Founder | Speakhaus
Elizabeth Schilling Corporate Communications Manager | Tri-State Generation and Transmission Association, Inc.
Bridget Scott Chief Marketing Officer | Hylant
Gary Ross President | INSIDE COMMS
Alice Grey Harrison Managing Partner | AGH Consulting
What People are Saying
“Valuable information. Very approachable for virtual interaction”
Virtual Conference Attendee
“Great materials, engaging speaker. It’s nice to see how organizations do internal comms well”
Virtual Conference Attendee
“I’m not an internal communicator by title, but my job requires a lot of internal communications. I felt like I was getting access to the secret sauce of experts. Great job!”
Virtual Conference Attendee
“Thank you for giving us so many opportunities to engage with our peers!”
Virtual Conference Attendee
“It was nice to hear that other organizations shared the same issues around data. It was even nicer to hear about different solutions. Fantastic breakout topic”
An art-filled hotel in downtown Nashville, the Bankers Alley Hotel is just a few blocks from the entertainment on Broadway. Enjoy our curated exhibits and southern cuisine at Gray & Dudley. Located in Bankers Alley, we're within a mile of Nissan Stadium, Bridgestone Arena, the Grand Ole Opry, and Ryman Auditorium.
Located About 8 Miles or About 15 Minutes from Nashville's International Airport.
Dive into our pass options tailored to suit your preferences and needs:
Included In Your 3-Day In-Person Pass:
Pre-Conference Workshop Day: Immerse yourself in a full day of deep-dive workshop sessions led by strategic corporate communications experts. These sessions are designed to enhance your skill set, facilitate valuable connections, and establish a solid foundation of knowledge for the conference.
Strategic Corporate Communications Conference: 2 ½ days of peer-to-peer learning and networking for communications professionals – share best practices, hear from experts, and grow your network!
20+ speakers: internal and strategic communications experts, in-house communications leaders, and strategists from diverse organizations.
Practitioner case studies: Learn from your professional peers as they share how strategic corporate communications are shaping their practices, driving greater efficiency for their teams, and enabling them to contribute to strategic organizational goals.
Interactive sessions: expert-led and designed to engage you and generate valuable conversation and information-sharing with your peers.
Panels: designed to help you address your biggest challenges and discuss the latest trends in strategic corporate communications.
Conference Networking Reception – gather, connect, and relax, and keep the conversation going!
LinkedIn Networking List: stay connected and strengthen your network after the conference!
Post-conference Materials: accessible through a secure link to the presentation materials and other available resources.
Refreshments: continental breakfast, group lunches & dinners, and coffee all day!
Professional Growth: The opportunity to grow as a professional, develop your skill set, and gain new perspectives to help you be more effective in your job!
Included In Your 2-Day In-Person Pass:
Strategic Corporate Communications Conference: 2 ½ days of peer-to-peer learning and networking for communications professionals – share best practices, hear from experts, and grow your network!
20+ speakers: internal and strategic communications experts, in-house communications leaders, and strategists from diverse organizations.
Practitioner case studies: Learn from your professional peers as they share how strategic corporate communications are shaping their practices, driving greater efficiency for their teams, and enabling them to contribute to strategic organizational goals.
Interactive sessions: expert-led and designed to engage you and generate valuable conversation and information-sharing with your peers.
Panels: designed to help you address your biggest challenges and discuss the latest trends in strategic corporate communications.
Conference Networking Reception – gather, connect, and relax, and keep the conversation going!
LinkedIn Networking List: stay connected and strengthen your network after the conference!
Post-conference Materials: accessible through a secure link to the presentation materials and other available resources.
Refreshments: continental breakfast, group lunches & dinners, and coffee all day!
Professional Growth: The opportunity to grow as a professional, develop your skill set, and gain new perspectives to help you be more effective in your job!
Included With Your 2 Day, Conference Recording Pass:
This registration option allows you to watch the presentation slides along with the speakers’ audio from the comfort and convenience of your home or office, whenever you’d like, through your personal computer or mobile device. This pass includes access to:
8 Hours of On-Demand Training During the Main, 2-Day Conference
7 Case Studies from communications practitioners and leaders from a variety of organizations
2 Thought Leader Panels
A Link to Presentations & Resources Shared
Your pre-recorded conference registration includes access to all audio recordings and corresponding slides after the event concludes. Available approximately 1 week from the event close, shared via a OneDrive link. All recorded sessions will be available for you to access at no additional charge until 12/31/24.
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing. ALI is here to help. Click here to download a Justification template.
Ways To Save
Registering with a team can offer several benefits, including:
Increased Collaboration: By attending with colleagues, you can work together to implement the strategies and ideas presented in the masterclass, which can lead to more effective communication within your organization.
Cost Savings: As mentioned in the “Ways to save” section, registering with a team can provide significant discounts, making it a more cost-effective option for your organization.
Increased Learning: Attending the masterclass with colleagues from different departments or roles within your organization can provide diverse perspectives and insights, allowing for a richer and more comprehensive learning experience.
Greater Implementation: When multiple team members attend a training, it is more likely that the strategies and ideas presented will be implemented within the organization, leading to greater success and impact.
Alumni Rate:
Past ALI conference attendees:Save $100 with promotion code "ALUM100"
Team Discounts:
Attend this training with colleagues and save!
Team of 2: Save $100 each
Team of 3: Save $200 each
Team of 4: Register for 3 and get the 4th registration free
All extra savings may be combined with early bird rates. Only 1 coupon code is allowed per registration.
Nonprofit/Government Discount:
Nonprofit/government employees are eligible for a $100 discount.
Payment: Payment is due two weeks prior to the event. If payment has not been received two weeks before the event, a credit-card hold, training form, or purchase order will be taken to ensure your space.
CancellationPolicy: You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $399 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.
ProgramChanges: Advanced Learning Institute, Inc. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.