Storytelling & Writing for Internal Communications

Storytelling & Writing for Internal Communications

How to build compelling stories that captivate, inspire and engage employees within your organization

March 07, 2023 - March 09, 2023 | 11 AM - 2 PM ET | Virtual

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  • How storytelling can build your brand and culture from the inside
  • An easy framework for creating and writing compelling stories
  • Simplify and make your stories grab and hold your employees’ attention

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Do you want to drive better employee engagement and culture in your organization? Storytelling is the answer…

How Can You Build Compelling Narratives To Engage And Connect Your employees Within Your Organization?

Attend the #1 conference for “Storytelling and Writing for Internal Communications” to learn how to use storytelling to captivate, connect and inspire your workforce. You’ll see many practical examples, step-by-step processes, and innovative new ideas and strategies to help you use storytelling to drive better internal communications and results.

Sarah Smith Banks

Sarah Smith Banks
Head Of Internal Communications

Jason Martinez

Jason Martinez
Director Of Brand Innovation

Debra Capua

Debra Capua
Sr Mgr, Internal Communications

Ted Skroback

Ted Skroback
Communications Specialist

yahoo!
Game On Nation
Genmab
Colorado Springs Utilities

During This Virtual Event, You’ll Hear From Internal Communications Professionals And Seasoned Storytellers Who Will Show You How To:

  • Use storytelling to engage a hybrid workforce by finding compelling stories that unite your organization
  • Seek out the stories within your organization
  • Develop creative content which is relevant to your employees
  • Determine the right channels to share your content with your employees – including through videos and podcasts
  • Distinguish between the words you should (and shouldn’t use) to ensure your inclusive language reflects your organizational values
  • Draw your audience in from your very first sentence – by finding authentic emotional connections
  • Craft a narrative that can capture the core of your values and inspire your employees
  • Use your internal communications toolkit to gain employee feedback and input
  • Create motivational content that will inspire and encourage your employees

What You Will Learn

Transform your internal communications through the power of storytelling & writing. Captivate your employees through creative communications that inform and engage.

Gain advice from your peers, see strategies that work, and hear solutions to your most pressing challenges, including how to:

  • Use the emotional connection that comes through storytelling to build authentic connections within your workforce
  • Drive employees to look at and engage with your content
  • Remove jargon from your writing to engage all your audiences
  • Use stories to leave individuals with something to remember and value
  • Incorporate visuals wherever possible to communicate complex information and data
  • Bridge the disconnect between leaders and their employees
  • Master the use of headlines, leads and quotes
  • Identify the best channel to use to share your story
  • Encourage employees to tell and share their own stories
  • Use “six-word stories” to inspire, engage, and motivate your workforce
  • Recruit employees to create content and tell their own stories
  • Recycle and reuse content across a variety of channels
  • How the pandemic opened new ways of communicating internally

Benefits Of Attending This ALI Virtual Conference

  • Access to a tactical presentation with real examples and proven strategies
  • Networking list for attendees to continue the conversation after the Virtual Conference
  • Interactive, hands-on breakout sessions allowing you to work with your communication peers
  • Certificate of attendance for CEU’s
  • Opportunity to meet your peers face-to-face while remaining safe
  • Recording of the Virtual Conference after the event ends
  • A fraction of the cost of an ALI in-person workshop with the same high-quality content
  • Content from leading consultants delivered straight to your home/office
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing issues on the topic answered in real-time

This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.

Leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context.

Who Should Attend

Directors, managers, vice presidents, specialists, officers, leaders and consultants in:

  • Internal Communications
  • Employee Engagement
  • Brand Communication
  • Strategic Communications
  • Corporate Communications
  • Employee Communications
  • Training & Development
  • Employee Relations
  • Public Relations
  • Human Resources
  • Strategic Planning
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development

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