Welcome to Day 3 of our Modern Employer Branding virtual conference!

Mergers can create uncertainty, and keeping employees engaged, informed, and connected during times of transition is critical to maintaining a strong employer brand. As Discover navigates its merger with Capital One, the internal communications team has implemented innovative, consumer insight focused, and data-driven strategies to retain talent, build trust, and reinforce a strong company culture.

This session will explore how Discover is leveraging internal communications data, engagement data, and multi-channel communication (Digital, Viva Engage, email, and onsite events) to keep employees informed and engaged. We will discuss the role of a structured media calendar, targeted messaging, and company-wide sweepstakes including incentives, in driving connection and retention. Learn how a $1,000 investment resulted in 30,000+ employee engagements and how the award nominated “Show Love” campaign (and others) reinforced a culture of appreciation and belonging.

Attendees will gain insights into:

• Best practices for motivating and engaging employees during a pending merger
• Using data and analytics to refine internal communication strategies
• The impact of multi-channel messaging and engagement campaigns
• How focus group testing and feedback loops help shape effective communication

This case study will provide practical takeaways for employer brand leaders looking to strengthen engagement and trust during periods of change.

Discover how one company transformed its values launch into an unforgettable movement, where employee stories became the heartbeat of organizational change. Through personal narratives, symbolic gestures, and even a company-wide t-shirt revolution, see how authentic engagement can ignite collective pride and purpose. We'll also dive into IBM's innovative "Travelling Bee" campaign, where a simple stuffed animal became an unexpected catalyst for connection and cultural transformation. Join us to explore how authentic, playful, employee-driven initiatives can create lasting cultural impact - turning corporate values from wall art into daily inspiration.
Key Takeaways:

• Bringing values to life through personal connection – examples of how to creatively transform abstract principles into memorable experiences through employee storytelling, symbolic gestures, and shared moments that resonate
• How to harness the power of playfulness – learn how creative campaigns can turn corporate values into engaging, employee-driven movements that naturally strengthen cultural bonds
• Creating authentic cultural momentum – get tips on how to design initiatives that respect work-life harmony while inspiring genuine engagement, turning everyday moments into opportunities for meaningful connection

An employer value proposition is more than just feel-good words about your company. It’s the contract between what is expected by the company and what your people get in return across these four pillars: The team environment, total rewards, the work and the organization overall. In this case study, you will see the manifestation of OneDigital’s employer brand and how it has been activated across the internal, career candidate and influencer audiences.

As organizations evolve—whether through restructures, leadership shifts, DEI initiatives, digital transformation, or global expansion—employer brand teams play a critical role in communicating change, preserving trust, and proving strategic value. This panel will explore how employer branding, talent, and communications professionals are measuring the ROI of their efforts during times of transformation. We’ll discuss the tools and metrics that matter, how to align storytelling with business goals, and how to ensure your employer brand stays strong and resonant—even in flux.