Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees.

Stop by the registration desk to sign-in and pick up your materials for the next 3 days.

We'll kick things off at 9:30!

Did you know that only 30% of employed adults surveyed say their organization promotes its history internally to employees "very well?" A recent History Factory and Certus Research survey highlighted a growing interest in history and heritage content among employees. With widespread agreement that more information and knowledge about their companies' history would benefit the workplace, key data points include:

• 85% of employee respondents agreed that knowing more about their organization's history will create a more positive work environment for themselves and their coworkers.
• 85% said learning more about their organization's history would create a stronger and more productive company culture (85%);
• 74% of employees say they would like social posts about their organization's history and milestones "a lot" or "some." It was the top topic of interest among all those tested in the survey.

Brands are tapping into this trend. Whether it's brands rebooting iconic designs, reimagining past products, or revitalizing beloved childhood characters and other IPs, nostalgia offers an opportunity for a sense of calm—and profit. But what about the employee experience?

This workshop session will explore the different types of heritage storytelling, where to find those stories, and highlight how brands effectively leverage them. The group will discuss ways your brand can leverage its heritage to tell a compelling story about your organization's past.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop

Here’s a secret formula for all corporate storytellers: AI + Your Skills= a killer partnership that transforms the way you communicate.
In this practical, hands-on interactive session, you’ll learn:

• Why you need to treat AI like a half-drunk, raw rookie intern addicted to corporate-speak!
• How to eliminate 'ChatGPT speak’ from your stories and articles.
• The dos and don’ts when using AI to help you build stories and content.
• What AI will never quite master when it comes to our content.
• Quick tips on training and coaching your AI tool to write the way you want it to write

Reservations have been made at a number of local restaurants.

Don't miss this opportunity to have lunch with your peers at a local Washington, DC hot spot!


**Dutch treat – we’ll ask for separate checks.

Every organization has stories. Stories that can capture the culture, recognize employees and teams, and bring the company’s strategies and goals to life. The question is, how do you find them? One important source? Managers. They are close to the people closest to the work. They have stories! They have stories of success, teamwork, diversity, innovation, and dozens of other stories that can connect employees to the company’s broader goals. In this interactive workshop, you’ll learn:

• How to use managers and supervisors to surface the kind of stories that will recognize their employees and help strengthen the culture
• How to develop a “quid pro quo” relationship with managers, where you help them share important information with their team and they supply you with a steady stream of compelling stories.
• How to turn the “cascade down” model of communication (which has never really worked, if we’re being honest) into a “conversation” model, where two-way communication fuels the culture (and yields fantastic stories!)

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop

You are rolling out a significant organizational change - perhaps adopting a new technology that will change how employees get their work done, facilitating an integration with a former competitor, or reorganizing how teams fit together. You announced this change during a town hall and explained "the why". For a while, it seemed like everyone understood what was going on. But then the whispers started. The beautiful, nuanced "why" you shared at the town hall somehow got lost in the shuffle. Context gets lost in the game of telephone. The only solution? A simple and consistent story. In this workshop, we'll discuss:

• The seven change narrative frames
• How to craft the story that will resonate with your organization
• Aligning leaders across the organization to this single, simple message.

Cheers to a great day full of content!

Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.

First time in DC? Want to get out of the hotel? Meet your peers in the lobby at 6:00.

You'll be heading out to dinner at a local hot spot as you take in the sights of the city.