Driving Innovation & Measuring ROI While Ensuring Risk Avoidance
Learn actionable best practices and get thought provoking advice on how to overcome the challenges that arise from the constantly evolving multi-channel marketing and social media world including:
- Navigating the roadmap to a successful social media strategy
- Leveraging the power of mobile to improve ROI & increase employee engagement
- Creating a patient-centric digital experience
- Measuring the ROI of a digital marketing campaign
- Winning buy-in from patients, physicians, and payors
- Identifying your brand through social media and digital media
- Understanding the public health imperatives of social media
- Identifying the five keys to creating highly trusted, shareable content
- Implementing adherence programs to increase patient engagement
- Tapping into patient communities to learn more about needs concerns
- Integrating digital media into your overall marketing plan to maximize brand impact
- And more!
5 REASONS THIS EVENT IS WORTH YOUR TIME AND RESOURCES
1. 15+ Speakers from leading organizations will be sharing successes and challenges along with real practical advice and examples in using a range of digital and social media tools and technologies to engage physicians, patients and payors to drive business results
2. Interactive panel discussions based on your questions and challenges you are experiencing in your own organization. Here you will be an active participant–not just an attendee in a large audience
3. Roundtable discussions: Network with your peers in an interactive setting, make lasting connections, share stories with those experiencing the same issues as you, and hear solutions from those who were once in your position
4. Tailor your conference experience by adding up to 3 optional workshops – discuss your biggest challenges in smaller peer groups and gain hands-on experience through creative exercises
5. Gain Continuing Education Hours
WHO WILL ATTEND
This conference has been researched with and designed for Directors, Managers, Vice Presidents, Specialists, Office Leaders and Consultants involved in:
Marketing ~ Social Media ~ Digital Strategy ~ Multi-Channel Strategy ~ Web Content Development ~ mHealth ~ Strategic Planning ~ Brand Development ~ Business Development ~ Media Relations ~ Research ~ Corporate & Brand Identity ~ Corporate Communications ~ Public Relations ~ Global Communications ~ Employee Engagement ~ Intranet Communications ~ Interactive Media ~ eCommunications ~ New Media ~ Regulation
Don’t miss out on the opportunity to network with like-minded professionals and gain educational value that will energize you to go back to your office and make a difference!