Measuring Your Internal Communications & Employee Engagement Strategies
Determine the Effectiveness of Your Current Efforts by Tracking Engagement, Outlining Goals, and Generating Feedback
November 12, 2020 | 10:00am - 2:30pm CST
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A Fast Track Virtual Event!
All the Benefits of an ALI Conference Jam Packed into a Condensed Format
Includes Case Studies, Breakout Discussions, 2 Deep Dive Mini Workshops & Thought-Leader Panel Sessions
Innovative tactics and best practices to help you gather employee feedback, understand the effectiveness of your internal communications, and create an action plan for improved engagement across your organization.
Digital Communications Specialist II
The Christian Broadcasting Network
Strategic Communications Manager
Delta Air Lines
Internal Communications Specialist
Wounded Warrior Project
What You Will Learn
How many people read that article you posted on the intranet? Did enough employees take that survey you sent? Are your videos being watched and links being shared? Reinvigorate your content and reignite your ROI by implementing proven strategies from your internal communication peers.
Gain advice from your peers, see strategies that work, and hear solutions to your most pressing challenges, including how to:
- Develop measures that will connect your communications with achievement of the ideal behaviors and organizational goals
- Link your communications to organizational strategy and measure its impact
- Identify your employee communication and collaboration pain points and develop an action plan to provide solutions
- Invest in useful and low-cost communication and collaboration tools to gather feedback on communications and collaboration challenges in your organization
- Develop a communication plan to share the new tools with employees
- Use small wins as big success stories to further drive adoption
- Develop a quick and easy dashboard for non-communicators
- Set measurable objectives for your messages and channels you’re using
- and more!
Benefits of Attending This Virtual Conference
Join your peers for interactive discussions designed to provide you with solutions for your most pressing challenges.
- Meet 20+ communications professionals face-to-face while remaining safe
- 1 track learning environment
- Case studies, panels, and interactive hands-on breakout sessions
- Access to presentations and recording post-conference
- Certificate of attendance for CEU’s
- Networking list to continue the conversation after the training ends
- Content from leading organizations, consultants, and visionaries delivered to you wherever you are and available to access and share with colleagues later
- Guaranteed extensive, how-to instructions that you can use immediately
- Opportunity to ask questions to speakers and peers in real-time
- This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the event, and turn on your camera and sound during group breakout sessions.
“Great job putting this together! I loved the use of the break-out rooms to network and get to know each other. It could’ve been nice to do a break-out session more than just in the beginning, maybe incorporate it into one of the speaker’s presentations.”
“My role at this company has been ever-changing and I’ve found myself in a cross-functional internal communications role. Reporting to the legal team is inefficient and I’m trying to redefine my place within the company and I believe that the next move (with promotion) is going to be aligning with Human Resources. This event was the first of many steps to make that transition (aligning Internal Comms role with HR role), but I think it was an incredibly important one. Thank you for hosting this – it was big!”
“Variety of speakers shared different ways to get to the same end result; communicating well to employees and to the manner they are accustomed to.”
Who Should Attend
- Federal, State & Local Government & Nonprofits
- Internal Communications
- Employee Engagement
- Brand Communication
- Corporate Communications
- Public Affairs
- Strategic Communications
- Organizational Development
- Human Resources
- Training & Development
- Employee Communications
- Change Management
- Intranet Communications
- Digital Communications
- Global Communications
- Strategic Planning
- Public Relations
- Employee Relations
- Field Operations
What People are Saying
The time zone for this event: [CST]
Day 1 - 11/12/2020
|10:00 am - 10:15 am|
Welcome, Morning Announcements, & Meet Your Peers - Game On Nation
Blair Bloomston, Partner & VP of Business Development | Game On Nation
This virtual conference has been designed with you in mind. Please be sure to use the chat box frequently - ask your questions, share resources, let others know when you've had an 'a-ha' moment.
For speed networking we encourage you to turn your video on and get to know your fellow virtual event peers.
|10:15 am - 10:45 am|
Part 1: How to Link Your Communication to Organizational Strategyand Measure Its Impact - Sinickas Communications, Inc.
Angela Sinickas, CEO | Sinickas Communications, Inc.
It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.
Specifically, in this session, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy—sometimes without even mentioning the strategy itself.
You will also be provided with a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with.
Part II can be found in the conference OneDrive folder along with worksheets referenced.
|10:45 am - 11:00 am|
Using Surveys to Gather Feedback and Develop Employee Engagement Goals - The Christian Broadcasting Network
Dayna Lovelady, Digital Communications Specialist II | The Christian Broadcasting Network
This session will provide you with examples and strategies to help you:
|11:05 am - 11:20 am|
The Audience is King - Delta Air Lines
Stan Heaton, Employee Communications Manager, Flight Operations | Delta Air Lines
Gain practical advice and tips to help you:
|11:20 am - 11:50 am|
Refresh & Recharge
Take a quick break to checkin with work, grab a bite to eat, refresh your coffee, or perhaps step outside and digest what you've learned.
|11:50 am - 12:05 pm|
How To Effectively Measure Collaboration and Engagement Levels Across Your Intranet - Wounded Warrior Project
Amy Oberbeck, Internal Communications Specialist | Wounded Warrior Project
Details coming soon!
|12:10 pm - 12:55 pm|
Game On: Building Leadership and Communications Skills Through Play
Blair Bloomston, Partner & VP of Business Development | Game On Nation
We've got a full afternoon and no time to slow down.
|1:00 pm - 1:40 pm|
Measuring Your ROI: Steps to Prove the Value of Your Internal Communications Initiatives to Your Organization - Internal Comms Pro
Tarek Kamil, CEO & Founder | Cerkl
This top-rated ALI session will provide you with tactical examples, formulas, and practice to help you prove your internal communications ROI.
Leave this session equipped to prove the value of your IC strategy, including how to:
|1:45 pm - 2:20 pm|
Adding Value Through Supporting Leadership Communication - Cropley Communication
Adrian Cropley, CEO | Cropley Communications
Measuring the effects of communication is a sure-fire way of demonstrating to leaders that they are making a difference with their teams and a way to elevate you and the insight your bring to your organisation. The more measures we can collect and give to them, the more they will feel in control of what they are doing and the more they will buy into communication as one of their roles instead of someone else's responsibility. Measuring the effect of leader communication is not easy—finding the ‘hard’ measure for a ‘soft’ skill can be tricky. The focus should be ‘outcome' as a result of the communication, be it a change in knowledge, attitude or behaviour. It is crucial that we don't just rely on the employee opinion survey or 360-degree feedback tools, these are only one part of the measurement. Measuring what has changed is vital because it allows managers to see a tangible result—that employees are doing something differently as a result of their communication efforts.
This session will explore four things you can ‘give' leaders and executives, that not only supports them to be more effective at communication but will build your value as communication professionals, including how to effectively:
|2:20 pm - 2:35 pm|
Final Thoughts & Key Takeaways - Vision2Voice Communications
Andrea Greenhous, Founder and Chief Internal Communications Strategist | Vision2Voice Communications
In this final session you'll have the opportunity to share your biggest takeaways and your first steps to implement.
Founder and Chief Internal Communications Strategist | Vision2Voice Communications
CEO | Cropley Communications
Digital Communications Specialist II | The Christian Broadcasting Network
Partner & VP of Business Development | Game On Nation
CEO & Founder | Cerkl
Employee Communications Manager, Flight Operations | Delta Air Lines
What People are Saying
ALI heard your requests and concerns loud and clear. All fall and winter conferences will be held virtually.
This is your chance to attend this top-rated communications conference from the safety and convenience of your desk: No travel concerns, hotels, or extra costs associated with attending the event live.
This virtual event will still provide the high-quality content, leading speakers, and interactive breakout sessions ALI conferences deliver in person.
Ways to Save:
- Team of 2 save $100 each, Team of 3 save $150 each, Team of 4 save $200 each
Terms & Conditions:
Visit our Terms & Conditions page for full information about payment, cancellation, postponement, and substitutions.
No refunds are allowed on virtual conferences. All attendees will receive the event recording and copies of the presentations after the event is held.