Masterclass: Strategic Change Communications

Masterclass: Strategic Change Communications

July 13, 2021 | 10:00am - 2:00pm CT

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Save $100 with early bird rates through June 25

Join change communicators for 4 hours each day on July 13. You'll leave with a notebook full of new ideas and practical advice.

Effectively Adjust & Adapt Your Change Communications To Maintain Trust

The ALI Masterclass will provide you with a deep dive into a well-defined topic, exploring that topic in great depth. You will leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context.

This masterclass will push you to think outside of the box and return to the office ready to rev-up your communications strategy, including how to:

  • Harness the power of digital communications – social media, video, mobile, podcasts, and more – to boost your engagement
  • Create positive experiences, even under difficult circumstances
  • Adjust and adapt your messaging to maintain trust with your audiences
  • Provide regular encouragement from your leadership to boost employee morale
  • Encourage leadership to reach out to employees during difficult times
  • Humanize your communications during times of uncertainty
  • Use employee favored technologies and communication channels to drive engagement
  • Elevate your communications to help cut through noise
  • Provide a space for continuous feedback from every employee
  • and more!

Meet Your Instructor

Preston Lewis

Preston Lewis

CEO & Founder


As a recognized expert in employee communications, internal branding and creating a modern employee experience, Preston leads strategy development and digital transformation programs within some of the most recognized companies in the world. He is an energetic and creative leader and thought partner who is intimately involved in all aspects of the Intactic business – actively driving current projects and growing the thriving company. Some of his past and current clients include Williams-Sonoma, Genentech, CHANEL, Intuit, DraftKings, GE, Molson-Coors, State Street, McKesson, Tapestry and more.

Benefits of Attending This ALI Masterclass

  • Access to a tactical presentation with real examples and proven strategies
  • Networking list for attendees to continue the conversation after the virtual Masterclass
  • Interactive, hands-on breakout sessions allowing you to work with your communication peers
  • Certificate of attendance for CEU’s
  • Opportunity to meet your peers face-to-face while remaining safe
  • Recording of the virtual Masterclass after the event ends
  • A fraction of the cost of an ALI in-person workshop with the same high-quality content
  • Content from thought leaders delivered straight to your home/office
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing issues on the topic answered in real-time
  • This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.
  • Leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context

Who Should Attend

This Masterclass has been researched and designed for Directors, Managers, Vice Presidents, Specialists, Officers, Leaders and Consultants involved in:

      • Internal Communications
      • Employee Engagement
      • Brand Communication
      • Corporate Communications
      • Public Affairs
      • Strategic Communications
  • Employee Communications
  • Change Management
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development
  • Training & Development
  • Field Operations
  • Employee Relations
  • Public Relations
  • Human Resources
  • Strategic Planning

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