We’ll kick off the event by “meeting” and connecting with your peers from across the nation. You'll have this opportunity to discuss challenges and solutions with your peers and share common experiences as we all navigate dramatic change.

So many aspects of what we do can be measured, so where to start? This session will help you identify the most important messages to measure (the ones that change employees’ behaviors in ways that improve business success) and the channels that carry those messages. 

You’ll learn how to:

• Select which organizational goals are most likely to be affected by communication campaigns
• Determine which stakeholder groups are most important in helping to achieve a particular goal
• Identify the ideal behaviors for each stakeholder group to reach the goal
• Discover through informal research which knowledge and attitude messages are contributing to the current (incorrect) behaviors and which messages would better motivate the ideal behaviors
• Choose the best channels for the ideal knowledge and attitude messages
• Set up measures that track improvements in all these aspects of communication and its outcomes

Communication is more art than science, but one thing is for sure, if it doesn’t resonate with employees, it’s not working. Collecting and understanding employee sentiment should play a key role in creating your internal communications strategy.

During this session, you’ll learn:

• Ways to create a robust employee sentiment and feedback program
• How to track your communications against employee sentiment
• Tips on how to use employee sentiment to guide your strategic communications plan and sell it to leaders

If you have a lot of communication data, it’s tempting to provide everything to senior leaders. But they’re busy running the organization. And you’re overwhelming them. How can you instead share the most relevant communication data concisely, consistently, and in a manner that demonstrates communication value to the bottom line?

In this session, you’ll learn how to:

• View the data from a leader’s perspective vs. yours
• Create an appealing employee listening dashboard
• Present what leaders need to see, not just what they want to see

As internal communicators, your goal is to drive positive business outcomes like reducing employee turnover, improving productivity, increasing revenue, etc. If you can’t talk about the bottom-line results that your work produces, then you’ll stay in the tactical, order-taking seat. Yet, based on research from Local Wisdom’s Internal Communication Team Maturity Assessment, 97% of internal communicators cannot prove that they contribute to business outcomes.

No other function is accountable for business outcomes like marketing and sales. These teams constantly measure the number of prospective customers who see, understand, engage, and act on their messaging. They create a funnel that allows them to see where audiences are and how it affects revenue. They can then tweak and adjust the mix of messaging as they see where audiences are falling off in their conversion.

Pinaki Kathiari, CEO, and Dan Spedaliere, Production Director, from Local Wisdom have worked with enterprise conglomerates to startups on their digital communications for more decades than they would like to admit. In this interactive session, Pinaki and Dan outline a framework for internal communicators to measure communication campaigns against four simple, powerful attributes. The framework tracks down to the end business outcomes, simplifies what data to look at, and pinpoints areas of the funnel that need help.

You will discover:

• An understanding of the analytics limitations internal communicators face
• A greater understanding of conversion funnels and their use
• How to tie definitive business outcomes to your comms initiatives
• The four key components you should measure your comms against
• How to create your own funnels to get you the data you need

After learning the framework, you’ll break into groups to put it into practice!

It’s time to rethink your relationship with data. Today the amount of data available to communicators is greater than ever before…but having it is only half the equation.

During this session, you’ll learn:

• Why communicators need data
• What data and metrics you might want to tune into, and why
• How to use data to help you make strategic adjustments to your communications approach

During this interactive session, you’ll be able to ask a panel of communications professionals for their tips and best practices on measurement challenges you are facing.

Moderator: Angela Sinickas

As a group, you will share your 'golden nuggets' and summarize tips on what to do when you return to work.