Strategic Internal Branding
Engaging employees, creating brand ambassadors, and driving change & business results through
effective internal communications
October 25 – 27, 2016 | New York City
Pre-Conference Workshop Day: Tuesday, October 25
Main Two Day Conference: Wednesday, October 26 – Thursday, October 27
See first-hand how organizations are successfully utilizing digital engagement strategies, channels, and tools to motivate
employees, increase productivity, and drive brand awareness.
Leading organizations who will be participating in this training, include:
What you will learn…
Discover best practices to ensure your employees receive and believe in your brand message, senior leaders are open and transparent, and your organization delivers on its brand promise. Benchmark with your peers as you discuss how:
- Benjamin Moore & Co. leveraged a cultural strength to enhance employee’s engagement in the workplace and gained new employees. Read more about Benjamin Moore & Co.>>
- Electronic Arts created an authentic brand voice to turn the tables on those difficult customer conversations. Read more about Electronic Arts.>>
- Qualcomm launched interactive platforms that connected employees across teams and geographies. Read more about Qualcomm.>>
- Bill & Melinda Gates Foundation rolled out a new employee ambassador program, designed to offer employees what they need to better understand their place. Read more about Bill & Melinda Gates Foundation.>>
Maximize your time out of the office – Attend the interactive workshop day on Tuesday, October 25
Join your peers for 4 interactive, round-table discussions designed to help you get solutions for your most pressing challenges. These interactive workshops will prepare you for the two-day general sessions, provide you with hands-on training and have you dive deep into the topics that mean the most to you:
- Workshop A: Creating A Brand Voice From The Inside Out: How To Find The Voice That’s Right For Your Brand, And Make It Part Of Your Culture, The Writer
- Workshop B: How To Create Internal Videos That Will Inform And Inspire Your Employees To Live Your Brand By Using Your Very Own Smart Phone, 12 Stars Media
- Workshop C: Unlock The Power Of Your Organization’s Story To Create An Authentic Employer Brand, Monaco Lange
- Workshop D: Applying Social And Behavioral Science To Solve Complex Brand, Employee And Customer Experience Challenges, Brandtrust
The ALI Conference Experience:
Speakers Include: