“Data indicates that fewer than 50% of employees believe in their company’s brand idea, and even less are actually equipped to deliver to on it. The old model of focusing primarily on the external message and media at best leaves the team disconnected, and at worst dismissive or cynical.”
John F. Marshall, Senior Partner, Global Director of Strategy, Lippincott – Forbes, 4/09/2013
Download the event brochure now – Register your place now
Click on each title for more information:
+Learn practical strategies and step-by-step processes for:
- Developing a plan for internal strategy execution and
implementation to enhance brand engagement among employees
across the enterprise
- Building your internal brand culture, the philosophy, strategy and
support from the top down and across all channels of
communication with a consistent message
- Using internal social media/collaboration platforms to enhance
your internal marketing and communication strategies with mobile
and social tools
- Getting senior leader buy-in
- Creating “Brand Ambassadors” and involving a cross section of employees from all levels to promote and live the brand through experiential communication
- Measuring the effectiveness of your internal branding initiatives
- Unifying the organization’s strategic goals, internal communications and brand messaging to ensure consistent delivery of the brand promise
+5 Reasons Why You Must Attend:
- 2 days of practical case studies presented by 16+ speakers from leading organizations that will provide insight on enhancing your own internal brand to engage employees
- Meet Heads of Corporate Communication, Internal Branding, and Marketing in an intimate classroom setting
- 4 optional workshops – discuss your biggest challenges in smaller peer groups
- Gain Continuing Education Hours
- Set your internal branding strategies in the right direction for 2014!
+Who should attend?
This conference has been researched with and designed for Directors, Managers, Vice Presidents, Specialists, Officers and Leaders involved in:
- Corporate Communications
- Internal Communications
- Employee Communications
- Brand Communications
- Marketing Communications
- Customer Experience
- Digital Marketing
- Human Resources
- Public Affairs
- Corporate and Brand Identity
- Corporate Intranets
- Employee Engagement
- Employee Relations
- Employer Branding
- Internal Branding