Government Social Media: Driving Results
Using innovative strategies and tactics to communicate your message,
increase citizen engagement, and measure effectiveness
February 29 – March 2, 2016 | Washington, DC
Pre-training workshop day: Monday, February 29
Main, two-day training: Tuesday, March 1 – Wednesday, March 2
Hear from these leading agencies who are maximizing the power of their social media strategy:
What you will learn…
Discover how your government communication peers have successfully improved customer service, communicated their messages, and increased citizen engagement by using social media.
See real examples and hear how:
- Federal Aviation Administration increased their customer experience index score year over year for the past 3 years by implementing a best practices-based strategy and framework. Read more about Federal Aviation Administration >>
- Federal Emergency Management Agency established a social listening program to help the organization’s ability to respond to a crisis. Read more about FEMA >>
- U.S. Coast Guard goes beyond accumulating social media “likes” to build an engaged and educated audience of citizen brand ambassadors. Read more about U.S. Coast Guard >>
- American Red Cross uses social media simultaneously for service delivery processes and crisis communications. Read more about American Red Cross >>
- United States Department of Agriculture uses social media visuals to increase the value and extend the reach of their messages. Read more about USDA >>
- Transportation Security Administration launched a Twitter-based customer service engagement tool to provide real-time responses to passenger comments and inquiries.
Read more about Transportation Security Administration >> - Occupational Safety and Health Administration successfully communicates their message, without having their own social media platform. Read more about Occupational Safety and Health Administration >>
- Peace Corps utilizes their brand ambassadors’ voice, without losing the overall messages of their agency. Read more about Peace Corps >>
Join your peers for 4 interactive, round-table discussions designed to help you get down to the root of your most pressing challenges. These sessions will help you to establish a foundation before hearing the general session case studies.
- Workshop A: Storytelling In A Digital Age: Best Practices For Developing Compelling & Audience Engaged Video Content With Limited Resources, About Face Media
- Workshop B: Connecting A Widespread Workforce Through Social Media Advances, Booz Allen Hamilton
- Workshop C: Bringing Gamification Rewards and Incentives Across All Social Networks, Badgeville
- Workshop D: The Science, Art, And Magic Of Successful Digital Engagement Strategies With Itty, Bitty, Teeny Budgets, McBee Strategic Consulting