Welcome to Communications to Drive Change in 2025 Masterclass!
In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

Managing resistance is critical to successful change. This case study explores how to measure change readiness, mitigate resistance, and use transitional objects to steady teams during transitions. Insights from the 2021 Harvard Business Review article will be featured, offering practical strategies for effective change deployment.

Key Takeaways:

• Tools to assess organizational change readiness.
• Methods to manage and reduce resistance to change.
• The role of transitional objects in supporting team stability and adaptability.

Effective communication is essential for driving successful change. This interactive workshop will provide practical tools and strategies to create impactful communication plans that engage stakeholders, inspire action, and drive alignment.

Participants will learn how to:

• Identify and address communication challenges during change.
• Craft tailored messaging for diverse audiences.
• Leverage storytelling and digital tools to build engagement.
• Measure success and foster two-way communication.

Leave with actionable insights and a customized plan to support your next organizational transformation.

Technology and data are transforming how organizations communicate during change. This workshop will explore how to leverage digital tools and analytics to create more effective, targeted, and impactful communication strategies.

Participants will learn to:

• Utilize technology platforms to streamline communication and engagement.
• Leverage data and analytics to understand audience needs and measure impact.
• Implement automation and AI tools to enhance message delivery and personalization.

Leave with practical strategies and insights to modernize your change communication approach and drive better outcomes.

This panel will bring together communication experts to discuss strategies for addressing common barriers to change, such as resistance, cultural differences, and information overload. Panelists will share their experiences and innovative communication approaches for driving alignment and engagement during organizational transitions.

Key Takeaways:

• Techniques for reducing resistance to change through effective communication.
• Strategies for managing communication across diverse teams and cultures.
• Solutions for preventing information overload while maintaining transparency.