Welcome to Communications to Drive Change in 2025 Masterclass!
In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

This workshop focuses on creating strategic communication plans to engage employees and reduce resistance during change initiatives. Participants will learn practical techniques to foster alignment, transparency, and effective messaging for smoother transitions.

Key Takeaways:

• Steps to build clear and engaging communication plans.
• Strategies to reduce resistance and increase employee buy-in.
• Techniques to promote transparency and trust during change.

Managing resistance is critical to successful change. This case study explores how to measure change readiness, mitigate resistance, and use transitional objects to steady teams during transitions. Insights from the 2021 Harvard Business Review article will be featured, offering practical strategies for effective change deployment.

Key Takeaways:

• Tools to assess organizational change readiness.
• Methods to manage and reduce resistance to change.
• The role of transitional objects in supporting team stability and adaptability.

This workshop focuses on creating strategic communication plans to engage employees and reduce resistance during change initiatives. Participants will learn practical techniques to foster alignment, transparency, and effective messaging for smoother transitions.

Key Takeaways

• Steps to build clear and engaging communication plans.
• Strategies to reduce resistance and increase employee buy-in.
• Techniques to promote transparency and trust during change.

This panel will bring together communication experts to discuss strategies for addressing common barriers to change, such as resistance, cultural differences, and information overload. Panelists will share their experiences and innovative communication approaches for driving alignment and engagement during organizational transitions.

Key Takeaways:

• Techniques for reducing resistance to change through effective communication.
• Strategies for managing communication across diverse teams and cultures.
• Solutions for preventing information overload while maintaining transparency.