Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!

Welcome to Internal Communications Strategies in the Digital Workplace.
In this fast-paced forum, you'll get to know your fellow peers and share your biggest internal communications challenges, which will inform the breakout groups later in the day.

Implementing an intranet in a fast-growing organization with a diverse workforce—spanning fully remote, hybrid, and on-site employees—presents distinct challenges. From securing executive buy-in to crafting an engagement strategy that resonates across all employee groups, all while demonstrating the platform's value, this discussion will explore key insights and lessons learned from the first year of the intranet's rollout.

You will learn:

• Strategies to drive adoption and increase engagement
• How to break down silos through user-generated content
• Methods to measure success and demonstrate ROI

In today's divided digital workplace, capturing and maintaining attention is more challenging than ever. To effectively engage teams, you must ensure messaging is relevant to the intended audience and easy to consume. By focusing on three pillars — Amplify, Different, and Connection — you can foster a better understanding of the company, leading to improved internal communications and engagement.

What you will learn:

• Amplify the message:
  • Discover how to craft messages that cut through the noise and capture attention.
  • Explore techniques for utilizing multiple platforms and channels to maximize reach and impact.
• Be different:
  • Learn how to approach each message creatively and relevantly, ensuring it resonates with the intended audience.
  • Understand the importance of adapting content to suit different formats and platforms, maintaining freshness and engagement.
• Build connection:
  • Gain insights into creating messages that form a deeper understanding of shared goals.
  • Explore methods for aligning communication strategies with organizational objectives to drive engagement and motivation.
  • Transform your approach to internal communications, capture attention and drive meaningful engagement in a rapidly changing digital landscape.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

Buried deep inside cabinets lining long corridors of a warehouse in Florida sit nearly 100 years of accumulated wisdom and experience from generations of McKinsey & Company leaders dating back to its founding. These archives, a 10-terabyte repository of over a million pages of memos, photographs, letters, videos, speeches, and oral histories hold many valuable lessons for McKinsey employees today. So how is McKinsey making that vast body of knowledge more broadly accessible and actionable to its knowledge workers, and what are the applications for AI in internal communications, employee engagement, and knowledge management that go beyond mere content creation?
Learn about how McKinsey is using AI to tap its vast knowledge archive, helping knowledge workers see patterns, avoid past pitfalls, pursue new ideas faster, and even ask one of its firm’s founding leaders about evergreen topics like feedback, firm values, adopting new technologies or developing meaningful client relationships.'

In this session, you will:

• Get insights into AI beyond content generation.
• Understand how you can use AI to revolutionize employee knowledge management, employee engagement, and your internal communications strategies.
• Discuss where AI will next transform workplace knowledge transfer.

With only one in five employees actively engaged*, many organizations are experiencing high rates of turnover and low rates of productivity and customer satisfaction. How can internal communicators proactively address these issues, while reaffirming the critical nature of their role and demonstrating their ability to positively impact the company’s bottom line? The answer lies in multichannel digital storytelling that educates, engages and inspires current and prospective employees. In this case study presentation, Meaghan Baumwald, head of internal communications at XPO shares how her team uses creative digital storytelling across a variety of channels to drive and sustain record levels of employee satisfaction, customer service and business performance.

*According to the Gallup 2024 State of the Global Workforce report

Through this case study, you will learn:

• How to partner effectively with your company’s executives to create customized digital content that builds awareness of company strategy and drives connection among non-wired workers, especially in times of change and transformation.
• How to meet employees where they are, leveraging both internal and external channels to engage employees while building your brand profile.
• How effective measurement of your digital platforms can guide ongoing channel and content strategy and lead to more creative storytelling.

Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local New York hot spot!


**Everyone is financially responsible for their own lunch.

Take part in breakout discussions on topics sourced from the attendees. Lead a conversation and add your voice to the conference!

Building a security-savvy culture is an internal communications and employee engagement challenge, and managing it is crucial to a productive digital workplace. Take part in a wide-ranging discussion where you will discover how to create an effective cybersecurity change management communications plan. You will also understand how to create clear, impactful cybersecurity communications by translating jargon into accessible, actionable language. Discuss methods to engage team members and build a security-conscious culture through regular touchpoints and drive proactive, cyber-secure behavior in your team members, and walk away with:

• Strategies for cybersecurity change management communications plan: define your goal (what is the change in culture and employee behavior that needs to happen?), identify your audience, and craft a plan—from channel selection to the delivery timeline.
• An understanding of the elements of an effective cybersecurity communications plan and how to translate highly technical terms into easily digestible content.
• New ideas to engage team members and build a security-conscious culture— Establish regular touchpoints with team members, such as Cybersecurity Awareness Month, leader blogs, newsletters for security and IT messaging, and social media tools like Viva Engage.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors!

Our panel will share their perspectives and tips for intranet design, focused on providing a unified intranet user experience while effectively managing the needs and nuances of individual stakeholder groups within your organization. Bring your questions, discover new strategies, and share your insights! We’ll cover topics like:

• Formulating intranet design guidelines for multiple internal stakeholder groups across desktop and mobile.
• Managing user expectations and providing direction to stakeholders regarding intranet design.
• Content creation governance strategies for your organization’s intranet.
• Ensuring user-friendliness across desktop and mobile devices.

Don't stop the conversation!

Join us at the Yotel, 4^th floor rooftop bar for complimentary drinks and networking with your peers. as you network with your peers and sponsors in the adjacent at the #ALIcomms

Participate in raffles & sign-up for dinner with your peers!

Want to keep the conversation going? Join a group of attendees for dinner at a local New York hot spot.


Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.

**Dutch treat.