February 24, 2022 - |
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Virtual Conference - 02/24/2022
|11:00 am - 11:20 am|
Welcome & Group Breakouts
In this fast-paced opening session, you will get to know your fellow peers, hear their biggest internal communications challenges, and can learn a few fun facts.
|11:20 am - 12:00 pm|
Deep Dive Workshop: Hardwired for Empathy: Using Visual Storytelling to Cultivate Emotion & Action
Kevin Finke, Founder & Chief Experience Officer | Experience Willow
Visual stories make great communication, change and advocacy tools. In this deep-dive workshop, Kevin explores how stories serve important functions in everyday human life, a reality that internal communicators can harness as an advantage and competitive edge. From the role of stories in communication to the human brain’s response to compelling narrative, this workshop was designed to illuminate the “why” and "how" behind humanity's love for visual stories.
|12:00 pm - 12:25 pm|
Video Storytelling: A Secret Weapon To Boost Engagement
Jenn Spantak, Division Communications Manager | Caterpillar
Creating videos of your own has never been easier. Now, everyone has instant access to filming, editing and publishing, but just because you post a video doesn’t mean it will be successful.
During this session you will learn:
|12:25 pm - 12:55 pm|
Refresh & Recharge
|12:55 pm - 1:20 pm|
The Power of Storytelling in Corporate Video
Zynara Ng, Video Producer | Google
Your videos don’t need to involve a high production cost. Incredible videos can capture an audience by using timeless narrative techniques.
During this session, you will learn:
|1:20 pm - 1:45 pm|
The Business Of Storytelling: How The Right Story Can Support Strategic Priorities For Your Organization
Lisa Arney, Senior Manager, Internal Communications | The Walt Disney Company
Everyone loves a good story, but when it comes to providing value to your organization, Internal Communications teams have to think beyond the entertainment factor. This means working alongside key partners to understand business goals and find meaningful ways to tell their story.
In this session, you’ll learn how to generate stories that:
|1:45 pm - 2:10 pm|
Engaging the Senses: Two Ways to Instantly Elevate Your Videos to Increase Engagement
Neslihan Saninkaya, Digital Storyteller | City of Boston
Kristina Vicario, Digital Storyteller | City of Boston
Until the world is advanced enough for us to “taste,” “touch” and “smell” a video, we are focusing on the two senses that elevate a person’s viewing experience: sight and sound. Filling in the blanks with sensory material so that the viewer’s brain doesn’t have to, will make the viewer more likely to engage with your video every time.
During this session, you’ll learn:
|2:10 pm - 2:35 pm|
Comedy That Creates Connections: Using Parody Videos Effectively
Gretchen Griswold, Principal, Executive Communications | Intuit
Parodies are based on common cultural touchpoints that help build an instant – and entertaining – bridge between your content and your audience. But do they drive business results? In this session, we’ll explore a case study using parody videos that successfully generated deep understanding and retention of complex content.
You’ll learn how to:
|2:35 pm - 2:55 pm|
Panel Discussion: Tips And Tactics To Address Your Greatest Challenges
Have you found yourself asking where to start or the role a communicator plays in video within your organization? We have assembled a panel of communicators who can answer your questions and provide tips on any of the challenges you’re facing.
Panelist details coming soon!
|2:55 pm - 3:00 pm|
Wrap Up & Final Words
We’ll share your 'golden nuggets' and summarize tips on what to do when you return to work.