Day 2, General Sessions
October 01, 2020 - |
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Agenda
The time zone for this event: [MST]
Day 2, General Sessions - 10/01/2020 |
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10:00 am - 10:30 am | Recap from Day 1 & Chairperson's Address: Content that Counts - Sinickas Communications, Inc.Angela Sinickas, CEO | Sinickas Communications, Inc. Learn how to create communications that people will actually pay attention to . . . and act on! Details coming soon! | |||
10:35 am - 10:50 am | Using Facebook and LinkedIn Groups to Create More Meaningful Engagement with Stakeholders - Utah Department of TransportationZach Whitney, Digital Communications Specialist | Utah Department of Transportation Recent changes to how LinkedIn and Facebook prioritize engagement is changing the way they want users to interact. Facebook groups specifically are becoming increasingly important as a way to reach stakeholders and engage with them. Learn how Utah Department of Transportation uses groups to engage with their stakeholders as well as tips for creating and maintaining your own Facebook and LinkedIn groups. More specifically you will learn:
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10:55 am - 11:10 am | Creating Engaging Video That is Anything But Corporate - Novartis Institutes for BioMedical ResearchSusan DiClemente, Director of Communications | Novartis about some process, procedure, or initiative about to launch. Boring and unengaging. At the Novartis Institutes for BioMedical Research we don’t settle for boring, and use humor whenever we can to engage our audiences. Good video storytelling (and humor sometimes) is critical to engaging associates and making an indelible mark on their brains. Learn how to:
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11:15 am - 12:00 pm | Deep Dive: Effective Communication Tactics for Navigating a Brand CrisisCommunication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis. Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:
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12:00 pm - 12:20 pm | Stretch BreakTake this time to grab refreshments and check your email. Be sure to check the chat window to add your thoughts to the question that has been asked. | |||
12:20 pm - 12:35 pm | Corporate Communications Case Study - DematicKristen Delphos, VP, Head of Marketing & Communications | Dematic Details coming soon. | |||
12:40 pm - 12:55 pm | Managing Brand and Reputation in a Digital AgeDetails coming soon. | |||
1:00 pm - 1:15 pm | Conference Wrap-Up: Share Your Key Takeaways & Final Questions - Sinickas Communications, Inc.Angela Sinickas, CEO | Sinickas Communications, Inc. As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office. | |||
1:15 pm - 1:20 pm | Close of Conference | Thank You For Joining UsIt has been our pleasure to have you join us for ALI's 3rd Annual Strategic Corporate Communications virtual conference. You will receive a follow-up email with the link to One-Drive where presentations, resources, templates, and the virtual conference recording will be available for 6 months. |
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