September 30, 2020 - |
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The time zone for this event: [MST]
Day 2 - 09/30/2020
|7:00 am - 8:00 am|
General Session, Day 1
|8:00 am - 8:30 am|
Registration, Networking, & Continental Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day. Now is the perfect time to stop by and meet your sponsors!
|8:30 am - 8:40 am|
ALI Welcome and Announcements
We'll go over some housekeeping items and what to expect over the course of the next two days.
|8:40 am - 9:00 am|
Chairperson's Welcome & Peer Networking
Steve Crescenzo, CEO | Crescenzo Communications
Welcome to ALI's 3rd Strategic Corporate Communications: Using Social, Video, Podcasts, and More conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest communications challenges, and a few fun facts.
|9:00 am - 9:35 am|
Unleashing the Power of Storytelling: Empowering Teams to Communicate Through Podcasts - Johnson & Johnson
Ruben D. Taborda, Senior Director | Johnson & Johnson
we communicate traditionally are inefficient. At Johnson & Johnson, traditional methods of communicating through newsletters, webinars, in-person meetings, email etc were becoming stale.
By injecting podcasting into the communication mix it has helped to spread ideas and communications at scale in an efficient and engaging way. As Podcasting is mobile friendly, on-demand, and is a manageable length allowing employees to be engaged and informed easily.
See first hand how Johnson & Johnson has utilized podcasting as a communications tool, including how you can use podcasting to:
|9:35 am - 10:10 am|
Breaking Down Communication Barriers with Digital Employee Engagement
Internal communications is often considered to be a one-way role. Putting together information and sending it out via email or an intranet and hoping that employees read (and retain) what is sent to them.
This session is designed to shake up your “standard” communication strategies and demonstrate ways to gain your audience's attention. Start re-thinking what a corporate communication strategy means and begin tailoring content to your organization and employees' needs.
Discover non-traditional ways to use digital communication for employee engagement, including how to:
|10:10 am - 10:30 am|
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
|10:30 am - 11:05 am|
How to Make a Podcast People Love - Arizona Public Service
Zane Ewton, Communications Consultant - Enterprise-Wide Communications | Arizona Public Service
Are you looking for more authenticity in your employee communications? Consider a podcast and the opportunity to give a voice to passionate employees to talk about the work they are doing that others might be curious about.
In this session, learn what it takes to produce a podcast, including overcoming any technology fears, planning a sustainable series, and giving employees space to use their own voices for more personal connection in the workplace. Leave ready to:
|11:05 am - 11:45 am|
Interactive Session: Implementing a Five-Step Employee Social Ambassador Action Plan - Integral Communications Group
Unmask the frequent challenges companies face when it comes to employees and social media, the errors often made, and how you can change the script and create a successful social media program for your employees that drives sales, engagement, employee retention and -- crucially -- recruitment!
From examples used by IBM, PVH, and more, you'll be able to decide if a social ambassador action plan is right for you and how to get started, including:
|11:45 am - 1:15 pm|
Lunch on Your Own, But Not Alone
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local Scottsdale hot spot!
|1:15 pm - 2:00 pm|
Using Video Analytics to Boost Your Brand and Engage Your Audiences - County of San Diego
Tom Christensen, Communications Specialist | County of San Diego
Stay on brand and engage your audiences while achieving greater ROI for your video efforts. Increase your social media presence and follower engagement by using social media platforms built-in analytics that help you deliver results.
See tried-and-true examples that kept County of San Diego audiences captivated and generated meaningful engagement, including:
|2:00 pm - 2:35 pm|
Placing the Right Content in the Right Channel at the Right Time through Data-Driven Decisions
Learn how to place the right content on the right channel at the right time through data-driven decisions. You'll also have a first-hand look at a new communications intake process that leverages its team’s expertise as communications professionals.
With more than 80 percent of team members not having email addresses, learn how you can use digital tools to engage and inform, including:
|2:35 pm - 2:55 pm|
Afternoon Refreshments & Networking Break
Grab some refreshments as you network with your peers.
|2:55 pm - 3:30 pm|
Amplifying your Brand Story: Leveraging your Internal Communications Strategy to Connect with, Engage and Inspire External Audiences
|3:30 pm - 4:05 pm|
Forward Thinking: Innovating Communications in the Age of AI
Amy Bishop, Strategy Director | Epsilon
With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand communications. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers.
In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and communicators, but for society as a whole.
|4:05 pm - 5:00 pm|
Interactive Panel Session: Staying One Step Ahead of Digital Trends - USAA, Johnson & Johnson, 12 Stars Media, & more
Ruben D. Taborda, Senior Director | Johnson & Johnson
You've heard mutiple succes sstories which have mentioned a variety of digital tools. In this fast-paced interactive panel learn how to be proactive and which tools generate the best ROI helping you make the best decision for your organization.
|5:00 pm - 6:30 pm|
Close of Day One | Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.
|6:30 pm - 8:30 pm|
Dinner with Your Peers | Reservations Are Booked
Want to keep the conversation going? Join a group of attendees for dinner at a local Scottsdale hot spot.