General Session Day 1
October 28, 2020 - |
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The time zone for this event: [EST]
|9:30 am - 9:45 am|
Coffee & Comms Bonus Session: Hot Coffee & Hot Topics in HR - PoliteMail
Ashley Varney, Human Resource Manager | PoliteMail
Early birds, grab your coffee and join PoliteMail’s HR Manager, Ashley Varney to discuss some hot topics in HR. In this session we’ll discuss:
All attendees of this early bird session will receive an e-card for coffee when the session ends.
|10:00 am - 10:05 am|
Day One Welcome and Morning Announcements
|10:05 am - 10:30 am|
Chairperson's Welcome and Speed Networking
Kevin Finke, Founder & Chief Creative Officer | Experience Willow
Get to Know Your Peers and Common HR & Employee Communication Challenges Faced in 2020
We are not yet through 2020 and the world of HR & internal communications has been forever changed.
Let’s kick off the event by turning on your camera to "meet" and connect with your HR and Communication peers from across the nation. You'll have this opportunity to discuss challenges and solutions with your peers and share common experiences as we all navigate dramatic change. We’ll encourage you to connect via LinkedIn to stay in touch post-training to help you manage it all successfully.
|10:30 am - 10:50 am|
From Business Case to Launch: Delivering a Successful Intranet that Aligns Employee Experience and Organizational Goals
Imran Thobani, Digital Workplace Advisor | Habanero Consulting
Corey Tendler, Chief Diversity & Engagement Officer | Toll Brothers
Like many organizations, Toll Brothers had an outdated intranet that lacked strong ownership and engagement. They knew they could do better. But the problem seemed overwhelming, complicated and costly. Their leaders wondered if it was even worth it.
So, they dug in and researched the business value of an intranet – and how to do it right.
Learn about Toll Brothers' findings as they take you along on the journey from building a business case to launching a successful intranet that aligns organization goals and employee experience, including:
|10:55 am - 11:15 am|
Revealing New Data About Digital Workforce Behaviors - PoliteMail
Melissa Katski-Berry, Enterprise Accounts Sales Manager | PoliteMail
Surveys show Internal Communications and HR practitioners have shared goals when it comes to workplace communications. With the challenges of dispersed employees and a mostly remote workforce due to the covid-19 pandemic, employee engagement now tops the list of shared concerns. How can HR and communications align to increase employee engagement? In this session you’ll learn what employees want to know and how often they need this information. Whether you’re sharing executive messages, timely updates and organizational changes, benefits information or helpful resources—email strategies based on objective data can help make your emails more engaging to your workforce.
This session will teach you:
|11:20 am - 12:00 pm|
A Step-By-Step Process to Link Your Communications to Organizational Strategy and Measure Its Impact
Angela Sinickas, CEO | Sinickas Communications, Inc.
It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.
Specifically, in this session, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy—sometimes without even mentioning the strategy itself.
You will also be provided with a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, including:
|12:00 pm - 12:45 pm|
Lunch Break - Sessions Will Resume at 12:45pm
Take this time to turn your camera off, grab a bite to eat, and digest what you've learned.
|12:45 pm - 1:15 pm|
Interactive Session: Connect Across Any Distance - Game On Nation
Blair Bloomston, CEO | Game On Nation
Teams that are inspired and connected achieve greater results. Join Blair Bloomston of Game On Nation for this team building and connection session, exploring simple ways to help your workforce unite when social distancing and virtual interaction may have interrupted normal communication rhythms.
Turn your camera on and get ready for this ALI top-rated session. You'll be inspired, laugh with each other, and find out how game-based theories can help you communicate better.
|1:15 pm - 2:00 pm|
Interactive Session: Building Personas for Your Employee Audiences - BRILLIANT INK
Ann Melinger, CEO | Brilliant Ink
No matter how hard we try, communications can’t be everything to everyone. Inside every organization, there are groups of employees who process and react to communications differently. But how often do you find yourself developing messages for all employees?
If you’re spending a lot of time on all-employee communications, they can end up watered down and uninspired. There’s a better way—we promise. In this interactive session, Ann Melinger, CEO of Brilliant Ink, will show you how to build employee personas so that your communications have the greatest impact. Because by not speaking to a particular someone, we risk not connecting with anyone.
Here’s what you can expect:
· Techniques for learning more about your employee audiences vs. operating off assumptions.
|2:05 pm - 2:45 pm|
Thought Leader Panel: How to Succeed in Today's Communication & HR Environment
Tara Davis, Director of Staff Well-Being and Engagement | American Psychological Association
Jessica Schaeffer, Vice President of Marketing and Communications | LaSalle Network
Sara Jackson, Executive Director | Internal Comms Pro
Tarek Kamil, CEO & Founder | Cerkl
Creating and maintaining a positive work environment is now more important than ever before. Take this opportunity to hear from a panel of your peers on steps they're taking to effectively navigate this new HR & communications environment. You'll have the opportunity to ask questions as well as gain solutions for your biggest challenges.
Moderated by: Sara Jackson, Executive Director, Internal Comms Pro
Jessica Schaeffer, Senior Director, LaSalle Network
Tara Davis, Director, Staff Wellbeing & Engagement, American Psychological Association
Tarek Kamil, CEO, Cerkl
|2:45 pm - 3:00 pm|
Close of Day One - Experience Willow
Kevin Finke, Founder & Chief Creative Officer | Experience Willow
Share your key takeaways from today's session.