Podcasting is 18 years old. Social audio emerged in 2021. They can work together to your advantage in a number of ways, from using social audio as the foundation of your podcast to supplementing your recorded show. (Or, with social audio, do you need a podcast at all?)

During this session, you'll learn:

• What social audio is and who the key players are
• Which social audio platforms are best for podcasting
• How to use traditional podcasting and social audio to create a new audio ecosystem

You could believe everyone started, or at least thought about starting, a podcast in the past few years. Audio content is becoming an expectation in employee communications these days. Is it something your organization wants or needs, or is it the shiny new thing destined to fade quietly into your content archives?

During this session, you’ll learn:

• Questions to consider when evaluating if podcasting is right for you and your audience
• Overcoming barriers to entry and focusing on a production that fits your work best
• What does success look like?

Yes, you can have a great employee-focused podcast even if you have a tiny budget and no extra staff! Hear how Hillary turned a love of conversation into a tool for connection, engagement, and employer branding.

During this session you will learn:

• The basics you need from start to finish: free software and technology, low-cost music and more
• How to pitch your podcast to potential interviewees and support their needs to ensure successful conversations
• Promoting your podcast to gain listeners, build community, and emphasize key messages

Vying for employee attention and engagement has never been harder. Internal podcasts are another vehicle many companies are launching in an effort to communicate key information to employees.

During this session, you’ll learn:

• How to start a podcast, from logistics to approvals
• Key topics that work well
• What success looks like

In a global CEO survey, PwC reports that 55% of CEOs think a lack of trust is a threat to their organizations’ growth. In this session, we'll share five ways that video podcasting can help your senior leadership build trust, engage employees, and drive business results.

The Experian podcasting case studies shared will include:

• Strategic ways to upcycle corporate articles, annual reports, webinars, and blogs into thoughtful podcast episodes
• Steps for developing a podcast campaign to engage employees, build partnerships with influencers, and address societal issues
• Tactics to increase reach and engagement of corporate podcasts without breaking the bank

Wondering how much making a podcast costs? How long it takes to make a podcast? Which equipment to use? Our panel of seasoned podcast professionals will answer all your questions.