September 24, 2021 - |
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Day 2 - 09/24/2021
|11:00 am - 11:30 am|
Welcome Back & Group Breakout
|11:30 am - 12:15 pm|
Deep Dive Workshop: Measuring Government Communications – Crescenzo Communications
Cindy Crescenzo, President | Crescenzo Communications
If you want to deliver relevant, targeted content that helps your employees contribute to the success of your Agency, you've got to understand how to measure your communications. In a government setting, this is challenging ... to say the least. You don't always have access to the most new, modern communication tools that have metrics built in, and you don't always have a team large enough to take the time to carry out extensive audience research.
In this practical session packed with ideas and strategies you can use right away, communication expert Cindy Crescenzo, will give you the tools and ideas you need to gather the insights that will fuel an effective communication strategy– despite your unique challenges as a government communicator.
|12:15 pm - 12:40 pm|
Culture: The Breakfast of Champions! – Naval Surface Warfare Center, Crane Division (NSWC Crane)
Sandore (Sandy) Zehr, Ph.D., Director, Congressional & Public Affairs | Naval Surface Warfare Center, Crane Division (NSWC Crane)
More than 20 years ago, management guru, Peter Drucker, was credited with uttering the phrase “Culture eats strategy for breakfast.” Arguably, this quip is even more relevant in 2021. As government communicators, we can, and should, play a vital role in leading cultural transformation efforts within our agencies. As an added benefit, leading such efforts can serve to expand your sphere of influence and increase the relevance of the communications function within our agencies.
During this highly interactive and discussion-based session, we will examine best practices for building culture and employee engagement, while expanding the role of the communications function, and our reputation, within the agency. Emphasis will be placed on applying the lessons learned to YOUR situation and we will allow ample time for sharing tips and tricks.
|12:40 pm - 1:10 pm|
Refresh & Recharge
|1:10 pm - 1:35 pm|
Three Tools To Understand Your Audience And Design Internal Communications Strategies That Work – BC Public Service
Catherine Dooner, Director, Internal Communications | Ministries of Attorney General and Public Safety and Solicitor General, BC Public Service
Effective communications strategies begin with understanding your audience. Understanding your audience’s behaviors, needs and wants allows you to develop content that will resonate with employees, whether they are working from home, on the frontline or mobile.
During this session, you will learn:
|1:35 pm - 2:00 pm|
|2:00 pm - 2:45 pm|
Panel discussion: Overcome Your Biggest Internal Communications Challenges in 2021
Hear from a panel of government communications peers who will provide tips and practical advice to tackle of your biggest challenges.
|2:45 pm - 3:00 pm|
Wrap Up & Final Words
Kevin Finke, Founder & Chief Experience Officer | Experience Willow
Director, Internal Communications | Ministries of Attorney General and Public Safety and Solicitor General, BC Public Service
Sandore (Sandy) Zehr, Ph.D.
Director, Congressional & Public Affairs | Naval Surface Warfare Center, Crane Division (NSWC Crane)
President | Crescenzo Communications
Founder & Chief Experience Officer | Experience Willow