Day 2
September 18, 2020 - |
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Agenda
The time zone for this event: [EST]
Day 2 - 09/18/2020 |
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10:00 am - 10:10 am | Welcome Back - Recap from Day OneKathy Ohlhaber, Director, Digital Content | Association of American Railroads Highlights from day one, and what to expect from day two. | |||
10:10 am - 10:55 am | Deep Dive: How to Leverage DIY Video Storytelling Methods to Jump Start Employee Engagement - led by SKILL SCOUTElena Valentine, CEO | Skill Scout As you ease your team into the next phase of reopening -- whatever that may be for your company, consider using video to show your team how you are keeping them safe, and what they can expect at work. Video can bring often difficult concepts to life and make communications more human. And now, with the advent of new technologies and approaches, you can take video communications into your own hands- without breaking the bank. In this session, we will dive into case studies and practical tips from several organizations that are taking a more DIY video approach to showcase stories of employee successes and leadership highlights, to open enrollment and recruitment. You’ll learn how to:
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11:00 am - 11:15 am | Driving Organizational Change and Getting Your Employees to Buy-In to New Communication Tools - U.S. ENVIRONMENTAL PROTECTION AGENCYMichelle Gebhart, Customer Adoption Program Manager | U.S. Environmental Protection Agency John Martin, Team Lead, Office of Mission Support Communications | U.S. Environmental Protection Agency Does your organization have trouble getting employees to use new technology? You’ve rolled it out, fixed the problems, everything works smoothly and…does no one use it? The U.S. Environmental Protection Agency faced such a challenge after transitioning to Office 365. They wanted employees to embrace new ways of doing business and position EPA to discontinue support for legacy and redundant technology. To accomplish these goals, they rolled out a Customer Adoption Program, which uses change management techniques to engage employees and inspire them to voluntarily change their behavior. The communications strategy focused on five guidelines for creating content:
Discover how this program achieved significant early success and continues to expand, including how you too can integrate a progam that helps you:
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11:20 am - 11:35 am | Internal Communications Case Study - City of Miami GardensPetula Burks, Director, Office of Strategic Communications & Civic Engagement | City Of Richmond, Virginia Details coming soon! | |||
11:40 am - 12:00 pm | Refresh & Regroup - Sessions Will Resume at 12:00 P.M.Refresh your coffee, & check in with colleagues - sessions will resume at noon. | |||
12:00 pm - 12:30 pm | Peer Discussion: Overcoming Your Biggest Internal Communication Challenges in 20202020 has had its fair share of hurdles. During this time you'll have the opportunity to connect face-to-face with your government peers to discuss your most challenging items. Together, you'll have the opportunity to swap stories and strategies to help you overcome these issues. | |||
12:30 pm - 12:45 pm | Who Are You Talking to? Three Tools to Understand Your Audience and Create Internal Communications Strategies That Work - BC Public ServiceCatherine Dooner, Director, Internal Communications | Ministries of Attorney General and Public Safety and Solicitor General, BC Public Service Key takeaways from the session will be:
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12:50 pm - 1:05 pm | How Internal Communication Can Improve Employee Morale - US DEPARTMENT OF HOMELAND SECURITYJohn Verrico, Chief of Media and Community Relations, Science & Technology Directorate | U.S. Department of Homeland Security Nothing has more impact on morale than communication. Organizations with great employee communication retain their best employees, maintain high productivity and customer service. Agencies where people feel left out, however, suffer from dismal morale, poor attitudes and reduced performance. This session will provide you with tips on how to assess your organizational C.L.I.M.A.T.E. and identify areas where improved internal communications can make a difference. Discuss what works and what doesn’t when developing a foundation of trust by establishing transparency and open lines of communication up, down and across the organization, including how to:
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1:10 pm - 1:30 pm | Interactive Speaker Panel - Get Your Questions Answered From Today's Speakers!John Verrico, Chief of Media and Community Relations, Science & Technology Directorate | U.S. Department of Homeland Security Jade Fulce, Public Affairs Specialist | Government Agency John Martin, Team Lead, Office of Mission Support Communications | U.S. Environmental Protection Agency Still have questions for today's speakers? Take advantage of the remaining time of the conference to get your most pressing questions answered.
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1:30 pm - 1:40 pm | Close of Training - Thank You for Joining Us!Kathy Ohlhaber, Director, Digital Content | Association of American Railroads Thank you for joining us and making this conference a huge success! You will receive a follow-up email with a link to the One Drive shortly. The One Drive will contain speaker materials and a recording of the sessions. We hope to see you on another ALI virtual conference soon! |
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