Join your internal communications peers for coffee & communications with our #ALIComms partner, PoliteMail.

Everybody’s striving to get employees to consume essential emails and newsletters. If only there were techniques you could apply today and see immediate results.

In fact, there are.

This free guide from PoliteMail and Ragan Communications reveals the six steps you can take today to improve your email effectiveness. What words should you use? How long should your email be? Should you include images or links? How many? Get the answers now.

You will learn:

• The best times and days to send emails.
• Why you should link to longer content.
• How to jettison corporate-speak to address your workforce in genuine ways.
• Verbiage you can cut to instantly improve your emails.
• Whether videos and images help or hurt your message engagement.
• The best way to ensure that employees open and read your emails. (Hint: It has to do with segmentation.)
• How much space you have at the top of an email—whether mobile or desktop—to grab readers’ attention.
• How to boost your employees’ engagement with your emails.

We welcome you to the top-rated 7th Annual Strategic Internal Communications - East conference gone virtual!

Join in to go over a few notes on how to maximize your virtual training experience, an outline of the agenda for today, and navigate where to find resources.

Welcome to ALI's 7th Annual Strategic Internal Communications - East virtual conference. Back by popular demand, we bring you Game On Nation to facilitate this year's conference while adding the element of play to enhance your learning and networking experience over the next 2 days.

As the COVID-19 pandemic continues to have unprecedented effects on the world as we know it, Newell Brands is closely monitoring the situation and making decisions in the best interest of our employees, consumers, customers, and communities.

As we respond to the ongoing situation, we are doing everything possible to deliver excellent support to our partners and delight our consumers while prioritizing the health and wellbeing of our employees.

Hear from Newell Brands and discover how they ensured transparent and regular communications during this pandemic, including tactics to help you support frontline and office-based employees.

Many of us face insurmountable odds as communicators. We do so much for our businesses and audiences: inform, educate, train, connect, engage, make compliant, keep productive, and more. As internal communications and employee experience are relatively new functions, many of us have small teams to manage this onslaught.

Faced with inadequate channels, an intranet that wasn’t being used, and a disparate audience –  Alkermes needed to learn how internal communications had to adjust for a remote workforce of 650 field employees.

At Alkermes they knew that successful business results come from the right combination of communication team members working within the best-fitting digital channels for audiences. In this insightful talk, learn about the journey of launching Alks2GO, the flagship, award-winning, mobile Intranet that’s gotten rave reviews from staff, and high engagement from leadership with 89% of top performers visiting the app every day.

You’ll walk out with an overview of the Alks2GO journey, which includes tips to help you:

• Choose the right communication technologies
• Architect and design your intranet
• Create and execute a launch communications campaign
• Build a pipeline of content and editorial calendar
• Tips and lessons learned to meet employees where they are at – and to make it fun along the way!

Details coming soon!

It has been a year of uncertainty, crisis, and learning a new way of work.

During this session, you'll be split into smaller groups where you'll have the opportunity to discuss your challenges, but more importantly your successes, with your peers.

We ask that each group choose someone to take notes of all the ideas shared. Each group will submit these via chat in addition to the One-Drive folder for reference post-conferenc.

Take this time to grab something to eat and catch up on work. Feel free to catch up on things alone or if you'd like to grab something to eat and join a group - we'll have a breakout room available for you to continue discusssions.

Chat will remain open if you have any questions, comments, or concerns before we resume.

We've got a full afternoon and no time to slow down.
This session will help shake things up and energize you after lunch.

Details coming soon!

Sponsored by PoliteMail

Creating and executing a new communications strategy and campaign is no small task. Months of hard work go into developing your strategy and planning out every detail of your campaign to making sure it’s solid. Unfortunately, COVID-19 had other plans, and for many everything changed overnight.

Learn how Kroger, the U.S.’s largest grocer rolled out a new internal email campaign to communicate with all stores across the country. With data collected using PoliteMail, Kroger was able to make informed decisions about their emails to evolve their communications strategy throughout the course of the pandemic and beyond.

In this session you will learn:

• How Kroger responded to the COVID-19 crisis with target and timely email communication
• What data was collected using PoliteMail to influence decision making and evolve a strategy
• What changes were made as a resulted of data trends
• How cadence affects email readership and engagement
• Plans for the path going forward

Sponsored by theEMPLOYEEapp

In a short period of time Avera Helath was able to identify their need for new communication technology, received leadership buy-in, and deployed their first employee app.

This session will showcase proven tactics and strategies to help you identify and implement new technologies with the creation of a clear plan to help you do so, including how to:

• Work with your employees to understand the shortcomings in your existing internal communications tactics
• Make a successful business case to leadership for investing in new tools and technologies to better communicate with and engage all employees
• Quickly move from vendor selection to successful deployment
• Develop a content approach that meets both the needs and wants of your employees

Discover how NC State Poole College of Management, a young and innovative business school that has never had a formal internal communications strategy over its 25 years of history, develop an internal communications strategy that has proven to be effective.

This session will walk you through a nonlinear process of establishing systematic internal communications through organizational research, strategizing, planning, and implementation. If you don’t know where to start or are looking for examples of lessons learned, you will benefit from this session.

Learn how to:
 

• Understand internal communications as an interdisciplinary management function
• Communicate with your employees where they are
• Know what leadership wants to achieve through internal communications
• Set up a successful strategy and specific action items

Having employees work from home comes with its own set of unique challenges.

So how do you make sure employees are engaged and motivated even when they are away from their traditional work environment?

This forward-thinking panel will provide you with proven techniques and strategies to help you seize the opportunity and think long-term.

You've covered a lot today. Take this time to ask any final questions or share 'a-ha' moments with the group.

Grab a cocktail, beer, wine, or drink of choice and join us for some fun!