Day 1: General Sessions
January 29, 2025 - |
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Agenda
Day 1: General Sessions - 01/29/2025 |
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8:30 am - 9:00 am | Registration: Badges, Breakfast & BeveragesEnjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day. Be sure to stop by and visit your sponsors! | |||
9:00 am - 9:30 am | Chairperson's Welcome & Speed NetworkingPreston Lewis, Founder & CEO | Intactic Welcome to the 10th Annual Strategic Internal Communications Conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts. | |||
9:30 am - 10:05 am | Bringing AI Into WorkflowsShel Holtz, SCMP, Sr. Director of Communications | Webcor For decades, internal communication thought leaders have been modeling workflows in their books, articles, posts, and presentations. The introduction of generative AI has disrupted those workflows and, unless communicators re-engineer their workflows, they will fail to realize all the benefits AI can bring them while running risks of incorporating the worst elements of AI into their outputs. In this session, veteran communicator and conference chair Shel Holtz will break down two approaches to workflows: How to weave AI systematically into your existing workflows and how to develop workflows that account for the problematic characteristics of AI. Using examples from his own role as a senior communications director, Shel will help attendees apply the lessons from the conference's other sessions in the most practical, effective way possible. | |||
10:05 am - 10:40 am | How Design Affects CommunicationSusie Decker, Senior Manager, Internal Communications & Women's ERG Lead | Thumbtack Design plays an integral role in how people take in and understand information. It can help capture your audience's attention and draw people in. Ultimately, how your message looks, and the visuals that represent it, can be as important as what you've written. | |||
10:40 am - 11:10 am | Morning Networking Mixer: Connecting with Attendees and SponsorsEnjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms. | |||
11:10 am - 11:45 am | Maintaining Engagement in Uncertain TimesChristina Kerby, Director, Internal Communications | FibroGen When things aren’t going well for your organization, employee morale can sink fast. This session will explore strategies to keep employees engaged through periods of uncertainty, downturn or even crisis. With the right combination of transparency, communication and empowerment, you can help employees stay focused, deepen ties to their purpose, and weather any storm. | |||
11:45 am - 12:20 pm | Fireside Chat: Internal Communications Best PracticesKristina Stamper, Director of Communications and Creative Services | California State University, Stanislaus Tarek Kamil, CEO & Founder | Cerkl Learn from Cerkl CEO and a Cerkl client about the best practices for internal communication they have developed at their organization. Hear about how they overcame some challenges that many communicators face and leave with a deeper understanding of the impacts you can have at your organization. Whether you're a seasoned communication pro or just starting your journey, this discussion will provide valuable insights and practical tips to help your organization thrive through strong internal communication. | |||
12:20 pm - 2:15 pm | Lunch On Your Own, But Not Alone—Reservations Are BookedReservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local San Francisco hot spot! | |||
2:15 pm - 2:35 pm | Lights, Smartphone, Action! Empowering Your Team to Create Impactful Communication Videos Using Their Own PhoneAmer Tadayon, CEO | Lucihub In this dynamic and engaging session, you will discover the incredible potential of utilizing your team's smartphones as a creative tool for capturing and sharing your brand's story. You will learn how to tap into your inner filmmaker and unleash your artistic vision to craft compelling communication narratives.
You will be guided through the process of harnessing the capabilities of your phone's camera, unveiling techniques and tips to elevate the quality of your video content. From framing and composition to lighting and audio, you will gain a comprehensive understanding of the key elements that contribute to effective visual storytelling. By the end of the session, you will be equipped with the knowledge and skills to utilize your phone as a powerful tool for creating impactful and engaging videos that resonate with your audience and authentically convey your brand’s message, including:
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2:35 pm - 3:10 pm | Inclusive Language: Connection through Clear CommunicationMichelle Wagner, Associate Director, Employee Communications | MidPen Housing Research indicates that clearer content benefits comprehension, inclusion, and equity. Adopting a certain level of readability ensures communications are both accessible and effective for a wide audience. As internal communicators, facilitating clear, straightforward communication ensures that every employee can understand and effectively engage with our content. Inclusive language is about ensuring clarity and accessibility so that content connects with (and for) everyone, whether they speak English as a first or secondary language or have varying literacy (reading) levels. In this session, you’ll learn about MidPen’s first-ever inclusive language policy, which supports the company’s commitment to its guiding principles of diversity, equity, inclusion, and belonging. You’ll also learn some practical – and easy – ways to make inclusive language a part of your everyday best practices. | |||
3:10 pm - 4:00 pm | Sponsor Showcase and Networking Break: Discover the Latest InnovationsEnjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors! | |||
4:00 pm - 4:45 pm | Panel: The Future of Internal Communications: Emerging Trends and PredictionsMichaelangelo Aranda, Manager, HR Talent Solutions | Washoe County School District Briana Rodriguez, Associate Director, Communications | S&P Global Amanda Todd, Sr. Director of Internal Communications | Expel Karman Ng, Head of Communications, Culture & Organizational Development | Odyssey Therapeutics In this "no-pressure" setting, you'll be able to ask your most pressing questions and receive honest feedback from your peers. More Panelists TBA! | |||
5:00 pm - 6:00 pm | Close Of Day 1—Join Us For A Networking Reception @ Venue BarDon't stop the conversation! Join us at the lobby bar as you network with your peers and sponsors in the adjacent at the #ALIcomms. Participate in raffles & sign-up for dinner with your peers! | |||
6:30 pm - 8:00 pm | Dinner With A Group—Reservations Have Been MadeWant to keep the conversation going? Join a group of attendees for dinner at a local San Francisco hot spot.
Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made. |
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