Day 1, General Sessions
September 30, 2020 - |
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The time zone for this event: [MST]
Day 1, General Sessions - 09/30/2020
|10:00 am - 10:05 am
ALI Welcome and Announcements
Welcome to the 3rd Annual Corporate Communications conference. We'll quickly go over a few tips to maximize your virtual experience before kicking things off.
|10:05 am - 10:25 am
Chairperson's Welcome & Peer Networking - Sinickas Communications, Inc.
Angela Sinickas, CEO | Sinickas Communications, Inc.
Welcome to ALI's 3rd Strategic Corporate Communications: Using Social, Video, Podcasts, and More conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest communications challenges, and a few fun facts.
|10:25 am - 10:40 am
Lose Them in the Story; Engage Them in Your Business - Health Care Service Corporation
Robin McCasland, SCMP, IABC Fellow, Senior Director, Corporate Communications | Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
Storytelling has been an appealing way to captivate people for thousands of years. But in 2020, it’s tougher to share compelling business content with few words, while trying to stir emotions and motivate employees to act or change behaviors.
During this session, learn how to lose your audiences in stories and engage them in your business, including how to:
|10:45 am - 11:00 am
Get the Business! How to Achieve Greater Engagement through Innovative Communication Strategies - Applied Materials
Jeff Stalcup, Sr. Director, Employee Experience | Applied Materials
Following feedback from the HR function of Applied Materials that communication was too complicated, too academic, and basically not fun, you will learn how Jeff's department made the process simpler and far more engaging and yes, more fun!
In this session Jeff will explain the journey from audit to success on why they chose the path they did and how it all worked. You will learn how Applied Materials have created an engaging experience for the consumer.
|11:05 am - 11:20 am
Unleashing the Power of Storytelling: Empowering Teams to Communicate Through Podcasts - Johnson & Johnson
Ruben D. Taborda, Formerly Senior Director, Hospital and Distributor Supply Chain Solutions | Johnson & Johnson
we communicate traditionally are inefficient. At Johnson & Johnson, traditional methods of communicating through newsletters, webinars, in-person meetings, email etc were becoming stale.
By injecting podcasting into the communication mix it has helped to spread ideas and communications at scale in an efficient and engaging way. As Podcasting is mobile friendly, on-demand, and is a manageable length allowing employees to be engaged and informed easily.
See first hand how Johnson & Johnson has utilized podcasting as a communications tool, including how you can use podcasting to:
|11:25 am - 11:55 am
Respect Your Readers: Lose the Corporate B.S. and ‘Write Tight’ for Mobile and Virtual Workers - Crescenzo Communications
With more and more people getting their information from phones and other mobile devices, communicators have to change how they present information. In this session, you’ll learn how to:
|11:55 am - 1:00 pm
Lunch Break & Networking Opportunity - Sessions Will Resume at 1:00 PM
This will be a one hour break allowing you to catch up with your work and grab a bite to eat.
Feel free to join your peers in a breakout room at any time to continue the conversation.
|1:00 pm - 1:40 pm
Deep Dive: Strategies and Tactics to Get Your Leaders Involved With Video Communications
Elena Valentine, CEO | Skill Scout
In times of rapid change, viral illnesses like COVID-19, natural disasters or other disruptions to our daily business and personal lives, our teams look to us to provide guidance, critical information and direction to move forward.
You may have a lot of information to share with your team right now. New processes, office closure, working remotely for the first time. Sharing this in written form is important for step-by-step processes that people can refer back to.
But in written communication, it's often the emotion and vulnerability that gets lost. Now more than ever, employees are looking for a connection. They are looking to leaders who care and empathize with what's happening. Tone, demeanor, and eye contact matter. If you can't be together in person to speak with them, video is the next best thing.
As leaders, delivering a message on video is a human-centered way to connect, inform, reassure our people. This workshop will provide you with tactics, techniques, and even strategies to make your leaders feel comfortable about being on camera.
|1:45 pm - 2:00 pm
Forward Thinking: Innovating Communications in the Age of AI - Epsilon
Amy Bishop, Strategy Director | Epsilon
With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand communications. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers.
In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and communicators but for society as a whole.
|2:05 pm - 2:20 pm
Using Video Analytics to Boost Your Brand and Engage Your Audiences - County of San Diego
Tom Christensen, Communications Specialist | County of San Diego
Stay on brand and engage your audiences while achieving greater ROI for your video efforts. Increase your social media presence and follower engagement by using social media platforms built-in analytics that help you deliver results.
See tried-and-true examples that kept County of San Diego audiences captivated and generated meaningful engagement, including:
|2:25 pm - 2:40 pm
How to Make a Podcast People Love - Arizona Public Service
Zane Ewton, Senior Internal Communications Manager | The Villages®
Are you looking for more authenticity in your employee communications? Consider a podcast and the opportunity to give a voice to passionate employees to talk about the work they are doing that others might be curious about.
In this session, learn what it takes to produce a podcast, including overcoming any technology fears, planning a sustainable series, and giving employees space to use their own voices for more personal connection in the workplace. Leave ready to:
|2:45 pm - 3:00 pm
Close of Day One & Final Questions - Sinickas Communications, Inc.
Angela Sinickas, CEO | Sinickas Communications, Inc.
Today will close with final questions, overview of session highlights, and an outline of what tomorrow will hold.