September 29, 2020 - |
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The time zone for this event: [MST]
Day 1 - 09/29/2020
|7:00 am - 7:45 am|
Interactive Pre-Conference Workshop Date
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!
|7:45 am - 8:15 am|
Registration, Networking, & Continental Breakfast
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.
|8:15 am - 10:15 am|
Workshop A: Mythbusting: Defeating Talking Head Videos and Four Other Mythical Video Villians
We all know that the world of communications is constantly changing. Endless blasts of information from ever-changing channels have obliterated the attention spans - or have they? Rumors about shorter attention spans and harder to reach audiences abound, meanwhile, one method of communication hasn't evolved since the earliest days of video - the infamously deplorable "talking head" video, for example. It just won't go away, even though we all know staring at someone's head for three minutes straight is one of the worst ways to engage a viewer.
Leave this workshop equipped with the knowledge and tools you need to challenge myths and create engaging and informative videos, including:
|10:15 am - 10:30 am|
Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop.
|10:30 am - 12:30 pm|
Workshop B: Podcasting to the Mobile Workforce fo the Future (Today!)
Podcasting is hardly new, but even so, it seems to be the latest shiny object for many communications teams seeking to reach employees – especially itinerant sales teams – in novel and compelling ways. What’s more, brand after brand have launched or sponsored podcasts intended to reach customers.
But should you podcast? Hello? Is anybody listening?
In this workshop, we’ll walk through a simple diagnostic to evaluate how podcasting might work for you. This session will include an audience assessment, technology platform discussion, recording technology discussion, content-ideation-speed-round, and establishing KPIs and priorities.
Hear real examples of six different approaches and come to understand what will work best for you, including how to:
|12:30 pm - 1:30 pm|
Lunch on Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own.
|1:30 pm - 3:30 pm|
Workshop C: Strategic Communications Masterclass
Cindy Crescenzo, President | Crescenzo Communications
Steve Crescenzo, CEO | Crescenzo Communications
Energize your internal communications using creative tactics, channels and measurement strategies to help your organisation to achieve its goals and objectives.
Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!
The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’
Dive in with your peers as you design a plan for strategic creative communications, including how to:
|3:30 pm - 3:45 pm|
Close of Workshop Day
Cheers to a great day full of content!