Pre-Conference Workshop Day
October 27, 2020 - |
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The time zone for this event: [EST]
Pre-Conference Workshop Day - 10/27/2020
|7:45 am - 8:00 am|
Registration | Conversation + Coffee Served Hot
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.
|8:00 am - 9:30 am|
Workshop A: From Creating Content to Designing Experiences: Why the Next Decade of Internal Communication Will Be Defined by Experiences
When it comes to strategically activating employees, communicators, marketers and HR practitioners talk about the need to go beyond simply informing and engaging employees, but how many of us actually know how do that?
Taking inspiration from the principles of user experience design – we’ll look at how a UX mindset can transform the way we think about employee communication – from emails, to town halls, intranets and beyond.
Learn how you can transform your communications into an experience, including how to:
|9:30 am - 9:45 am|
Morning Refreshments + Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop.
|9:45 am - 11:15 am|
Workshop B: Elevate Your Employee Experience & Drive Retention Through Individual Purpose and Values Alignment
Planting the roots of true engagement in the organization, by creating a proprietary decision framework steeped in core values and principals, helps drive retention and serves as the communication cornerstone.
You will learn values alignment, tools for discovering individual leadership and the path to unearth curiosity to drive the internal brand/employee experience. It will also review measurement metrics applicable in your organization to reflect the effectiveness of these strategies.
Discover proven results in retention, employee referrals, customer and employee satisfaction. Learn how you can elevate the experience and boost retention through purpose and values at your organization, including how to:
|11:15 am - 1:00 pm|
Lunch Break: On Your Own or With a Group
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.
|1:00 pm - 2:30 pm|
Workshop C: Proven Tactics to Help You Cultivate More Compelling Stories & Communications With Design Thinking
From the iPhone to everyday furniture, design thinking has enabled some of the world's most beloved brands like Apple and Ikea to develop intentional, human-centric products. Often used in product and experience development, more marketers and communicators are now incorporating design thinking in the way they approach their initiatives because it helps them be more empathetic when communicating with customers and employees alike.
Do you need help understanding the real needs and desires of your people? Do you find yourself simply communicating facts, features and benefits, instead of crafting compelling communications that move employees to action? This is your chance to discover the why and what behind design thinking. And more importantly, how practitioners like you can apply design thinking every day to help you solve your communication challenges.
Learn the ins and outs of design thinking, including how to:
|2:30 pm - 2:45 pm|
Afternoon Refreshment & Stretch Break
Refresh your coffee and grab a sweet treat - you're in the home stretch!
|2:45 pm - 4:15 pm|
Workshop D: Building a Communication Channel Strategy that Ignites Employee Engagement
Do you know the best channels to target information and humanize your HR content to engage your workforce?
Not only are our employees bombarded every day with a high volume of communications, but many are faced with the task of navigating the complexity of digital and social tools at work. A communication ecosystem provides a structured framework to help HR, managers, employees act on the right information at the right time.
You will learn a step-by-step process to help you successfully craft a plan for your HR communications and storyline for your employees.
Discover collaboration and storytelling techniques, including how to:
|4:15 pm - 6:00 pm|
End of Workshop Day + Networking Reception
Cheers to a great day full of content! Join us in the hotel lobby bar for complimentary drinks + networking with your peers.