Internal Communication Strategies to Optimize the Digital Employee Experience, Boost Engagement, & Drive Productivity
March 21, 2023 - March 23, 2023 | Fort Lauderdale
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Pre-Conference Workshops: Tuesday, March 21
General Sessions: Wednesday, March 22
Thursday, March 23
The Internal Communications Conference Experience That Will Transform Your Digital Workplace
Join Your Communications Peers In South FL To Reconnect, Share Stories And Hear The Latest Best Practices in Digital Employee Engagement & Collaboration
Karlynn Holbrook
Senior Manager, Digital Employee Communications
Jordan Franklin
VP, Change Management & Communication
Mary Vick
Chief Of Staff & Executive Office Communications – Resource Industries
Kristen Spillane
Employee Communications Manager
Shauna Pierre
Digital Communications Architect – Press Secretary/Digital Director
In This 3-Day Conference, thought leaders and practitioners will share how their organizations have utilized their intranets, digital signage, social, video, mobile apps, email, and more to communicate key messages, engage employees and build a unified culture across geographies and evolving work environments.
With more ‘digital noise’ than ever, it will be critical to find ways to keep employees informed and engaged—no matter what device they are on, or which time zone they are in. This conference will outline practical and tactical solutions to help you:
Benefits of the 3-Day Pass
Maximize your time by signing up for our Pre-Conference Workshops on Tuesday, March 21
Interactive Pre-Conference Workshops are led by thought leaders and experts on digital internal communications. Each small group session will prepare you for the conference the following day, provide you with practical answers to questions that keep you up at night, and inspire you to creatively tackle your most pressing internal communications challenges.
Key Takeaways
Discover actionable tools and breakthrough strategies to help you navigate the variety of digital tools available and decide which will work best for your employees, including an inside look at how to:
Make a valid case for investing in new communication tools
Replicate multichannel communications approaches from the outside consumer world
Determine how many times to hit your staff with the same message and have it still be effective
Decide what info goes where—intranet, video, email, or other
Explore how employees can be creatively engaged to drive behavior change in the workplace in support of business and community goals
Align digital, print, social, and video-based storytelling for maximum impact
Secure organizational buy-in into technology investments
Customize and implement an employee app of your own—from employee research, to product pilot, to roll-out, to results
Deliver a seamless and integrated digital workplace
Transform an outdated intranet into a modern digital workplace tool
Foster communication and collaboration across the digital divide and more!
Meet employees where they are, with the information they need
Build a digital workplace strategy that drives user adoption
Implement new and leading approaches and tools for measuring employee engagement
Harness the power of digital tools to communicate with employees during times of organizational change
Simplify the message
Ensure that your employee videos don’t fall flat
Empower employees to become external storytellers and advocates of your brand
Create a constant stream of content, stories and newsworthy headlines for employees to share
Utilize different digital tools to break down silos across your organization
Drive leadership involvement
Understand how digital signage, video, mobile and more can help create a more purpose-driven workforce
Who Should Attend
This Conference has been designed for Vice Presidents, Directors, Managers, Specialists, Officers, Leaders, and Consultants in:
Employee Relations
Public Relations
Human Resources
Intranet Communications
Digital Communications
Strategic Communications
Global Communications
Organizational Development
Corporate Communications
Training & Development
Internal Communications
Employee Engagement
Employee Communications
Employee Experience
Strategic Planning
LEARN FROM
Benefits Of Attending This ALI Conference
Access to practical presentations with real examples and proven strategies from your peers at a variety of leading organizations
Networking list for attendees to continue the conversation after the conference
Interactive, hands-on breakout sessions allowing you to work with your strategic internal communications peers
Certificate of attendance for CEUs
Opportunity to meet with peers face-to-face while remaining safe
Guaranteed extensive, how-to instruction that you can use immediately
Opportunity to have your most pressing questions on the topic answered in real-time
This isn’t a passive experience! You will be encouraged to engage throughout the entire event through small group breakouts, networking breaks & more!
Leave with a thorough understanding of the latest best practices in digital communications—and how they apply or can be applied in your work context.
EVENT FACILITATORS
Scott Ashen
Senior Consultant, Workplace CommTech Integral
Charles Chestnut
Vice President, Digital Marketing Integral
JOIN US IN FORT LAUDERDALE
DIAMOND SPONSOR
DIAMOND SPONSOR
What People are Saying
“Loved the real world examples”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Useful insight on how data can help you improve communication. Helpful to think about how to present data to leaders, because of what they’ll care about most. Had not thought about it that way before. Examples shared during questions at the end of the presentation added more context.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Helpful for me as we are about to do the same thing at my workplace.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Loved this session. I honestly could spend a full day workshopping and asking questions about this topic. Shauna mixed in humor with very insightful examples.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“The gentleman from the Hospital was superb! The storytelling element was super enlightening in how to formulate communication strategies. Loved it.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Worthwhile sessions. Learned new things I can apply in my own job.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Very engaging. Really helpful to bounce ideas and share strategies. One of my favorite sessions”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Just what I needed to hear about since my company is reticent to use a mobile app.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees.
Stop by the registration desk to sign-in and pick up your materials for the next 3 days.
We'll kick things off at 9:30!
9:30 am - 11:00 am
Digital Communications Life Cycle: The connected Employee Journey
Charles Chestnut, Vice President, Digital Marketing | Integral
Scott Ashen, Senior Consultant, Workplace CommTech | Integral
An effective digital workplace connects employees to the tools and information they need to manage their work life – from onboarding to professional development and life events to benefits and promotions. The digital workplace also connects employees to their organization’s mission and values, and to the teams and colleagues they collaborate with.
11:00 am - 11:15 am
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
11:15 am - 12:45 pm
Sell Internally: Six Sales Tips for Communicators to Influence, Pitch & Boost Workplace Productivity
Rich Dome, Senior Account Manager | Local Wisdom
Pinaki Kathiari, CEO & Owner | Local Wisdom
Internal Communicators face many challenges in the corporate world. Without a seat at the leadership table, communicators often need to pitch their ideas to attain budgets and resources, convince leaders to invest in their employees, and gain buy-in and alignment across functions throughout their organizations. In order to influence people all around them, communicators need to adapt skills that take them outside the realms of what they are accustomed to.
At ALI’s 7th Annual Digital Workplace Summit, you’ll learn new ideas and valuable strategies for boosting workplace culture, communication, and productivity. When you return to work, you’ll need to influence, pitch, and internally sell these strategies to optimize the digital employee experience at your organization. That’s where this workshop can help!
Pinaki Kathiari, international speaker and CEO of Local Wisdom, oversees the sales function of a thriving digital agency that helps clients build and manage their communications. Rich Dome, Senior Account Manager on Local Wisdom’s Sales team, has been signing and satisfying clients through genuine connection and practiced sales performance. Together, this dynamic duo will present six top-secret tips that salespeople adapt when networking, building rapport, and pitching ideas to clients.
The sales philosophies that Rich and Pinaki outline defy what we think is common sense and will be wildly helpful for anyone looking to make a case for investing in new communication tools and technology. These tips may stop you in your tracks and make you say, “...wait, what?!” – but with a little context, you’ll see that they actually make a lot of sense. In this session, you will learn about sales concepts that will:
Gain and grow confidence in yourself
Deal with the pressures of pitching ideas
Catapult your leadership presence
And, get to the “YES” that you’re looking for!
12:45 pm - 2:15 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local Miami hot spot!
**Dutch treat – we’ll ask for separate checks.
2:15 pm - 3:45 pm
Supercharging Video Storytelling For Employees In The TikTok Era
Jordan Berman, Founder & CEO | OFC
Session Topic: Video Storytelling
Understand how a new generation of colleagues consumes video during the digital coffee break.
Identify the right video format to fuel engagement across interviews, scripted spots, animation, and user generated content.
Elevate content creation across the 3 stages of pre-production, production and post-production.
Supersize internal distribution with external employer brand building.
Maximize ROI and buy-in with measurement of leading and lagging indicators.
3:45 pm - 4:00 pm
Close Of Workshops
4:00 pm - 5:00 pm
Networking Reception For Workshop Attendees, Speakers & Sponsors @ Venue Bar
Cheers to a great day full of content!
Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.
6:30 pm - 8:00 pm
Dinner With A Group—Reservations Have Been Made To Take In The Sights Of Fort Lauderdale
First time in Fort Lauderdale? Want to get out of the hotel? Meet your peers in the lobby at 6:00.
You'll be heading out to dinner at a local hot spot as you take in the sights of the city.
Day 2 - 03/22/2023
8:00 am - 8:30 am
Registration: Badges, Breakfast & Beverages
Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!
8:30 am - 9:00 am
Chairperson's Welcome & Speed Networking
Charles Chestnut, Vice President, Digital Marketing | Integral
Scott Ashen, Senior Consultant, Workplace CommTech | Integral
Welcome to the 7th Annual Digital Workplace Summit.
In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.
9:00 am - 9:35 am
Meeting Employees Where They Are At: How To Digitally Engage & Connect With Your Dispersed Workforce
Petula Burks, Director, Office of Strategic Communications & Civic Engagement | City Of Richmond, Virginia
Details coming soon!
9:35 am - 10:15 am
Flipping the Script: Deepening Engagement Through the Power of Employee Advocacy
Karlynn Holbrook, Senior Manager, Digital Employee Communications | Disney Parks, Experiences and Products
Session Topic: Employee Advocacy & Power Of Employees On Social Media
Cast Members have become Disney’s most important brand ambassadors as they increasingly turn to social media for news, connection with co-workers, and sharing their experiences at work. This session gives an overview of how the #DisneyCastLife strategy is influencing the conversation and what companies can do to maintain relevancy and create a more engaged workforce. You’ll leave this session understanding:
Which consumer and community trends are driving the necessary shift
Why amplification strategies that flip the traditional script of company storytelling into the hands of its employees are more successful
What communicators can do to go beyond telling employees what they can’t do on social media and empower them with things they can do
10:15 am - 10:30 am
Bonus Session: TBA
While you enjoy complimentary coffee, tea, and other refreshments our sponsor will present to you a bonus session.
10:30 am - 10:50 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
10:50 am - 11:25 am
Fire Side Chat : Let's Modernize Your Intranet
Tarek Kamil, CEO & Founder | Cerkl
Broadcast integrates with your current intranet provider, like SharePoint, to create a secure, in-app content and notification experience.
11:25 am - 12:00 pm
Track Sends, Opens, Clicks and More When Emailing Your Team: Internal Communications ROI Crash Course
12:00 pm - 1:45 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local Miami hot spot!
**Everyone is financially responsible for their own lunch.
2:00 pm - 2:30 pm
Interactive Group Breakout
2:30 pm - 3:05 pm
Culture, Pride & Motivation: How To Engage The Workforce With Global Digital Announcements
Mary Vick, Chief of Staff & Executive Office Communications - Resource Industries | Caterpillar Inc
Ally Swanson, Program & Communications Manager | Caterpillar Inc
Details coming soon...
3:05 pm - 3:35 pm
Afternoon Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors!
Choosing the right channel for your employees is half the battle.
Take a deeper look at the tools available for you to engage, inspire, and motivate your employees.
In this "no-pressure" setting, you'll be able to ask your most pressing questions and receive honest feedback.
Grab a sponsor raffle ticket as you visit each solution provider in order to be entered to win at the end of the conference!
3:35 pm - 4:10 pm
Traditional Communications Video Series Vs Podcasting: How Podcasts Create A New Employee Experience
Jordan Franklin, VP, Change Management & Communication | Southern Glazer's Wine & Spirits
Why does your employee experience look and feel different than the consumer experience? A powerful way to bridge the gap is through the use of podcast, but it is easy for this fresh new tool to blend in with the old. This session will discuss how to ensure podcasting success from pitch to implementation to expansion using examples within a $20B company going through Transformation.
You will also learn about:
Selling the idea of internal podcasting to leadership
Why podcasting is a good fit for frontline employees
What not to do with your podcasts
4:10 pm - 5:00 pm
Interactive Thought Leadership Panel: Rapid Fire Best Advice and Solutions For Digital Communications in 2023!
Shauna Pierre, Digital Communications Architect - Press Secretary/Digital Director | U.S. House of Representatives
Lorinda Diaz, Sr. Manager, HR & Crew Communications at Royal Caribbean Group
In this "no-pressure" setting, you'll be able to ask your most pressing questions and receive honest feedback from your peers.
5:00 pm - 6:00 pm
Close Of Day 1—Join Us For A Networking Reception @ Venue Bar
Don't stop the conversation!
Join us at the lobby bar as you network with your peers and sponsors in the adjacent at the #ALIcomms
Participate in raffles & sign-up for dinner with your peers!
6:30 pm - 8:00 pm
Dinner With A Group—Reservations Have Been Made
Want to keep the conversation going? Join a group of attendees for dinner at a local Miami hot spot.
Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
**Dutch treat.
Day 3 - 03/23/2023
8:00 am - 8:30 am
Breakfast & Visit Your Sponsors
Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.
8:30 am - 9:00 am
Day 2 Kick Off & Chairperson Address
Charles Chestnut, Vice President, Digital Marketing | Integral
Scott Ashen, Senior Consultant, Workplace CommTech | Integral
With a day, or two if you joined us in the workshops, under your belt you might be feeling a bit overwhelmed.
Together we will recap yesterday's top takeaways and set the stage for this final day of learning.
9:00 am - 9:35 am
Wrap it, Tag it, Tie It With A Bow: Harness The Power Of Your Digital Communications Tools To Turn Your Content Into An Attractive Package
It's harder than ever to capture employees' attention thanks to information overload. Find out how to break through by creating content that makes the most of your digital tools by answering these questions: What type of content best fits each tool? How can we chunk out information to make it easy to digest? How do we measure success?
This session will highlight internal solutions for:
Intranets
Video storytelling
Digital signage
Internal social media
SMS - mobile devices
Email overload
9:35 am - 10:10 am
Communications, HR & IT : The Trifecta of Internal Collaboration
Matthew Papuchis, Director, Internal Communications | Inova Health System
Session details coming soon...
10:10 am - 10:30 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
10:30 am - 11:00 am
Interactive Group Breakout Session: How Resilient Can You Be If Your Data Has Only 1 Point In Time...NOW?
Vanessa Toves, Microsoft 365 Solutions Architect | Druva
Modern / Digital Workspace audiences are focused on building, users, design, etc. Oftentimes, these same companies don't understand the risk of data loss and that the platforms today aren't failsafe. This is where I focus my conversation and knowledge sharing for communicators.
To be resilient in the face of accidental, negligent or malicious data loss requires 1 thing...data protection.
Maybe you don't believe in protecting your data in Microsoft's cloud. Maybe you have no objection, but just don't understand where the gaps are.
Our discussion will focus on the data loss gaps in Microsoft 365. We will also review a checklist of features/functionality you should look for when finding a data resiliency vendor to support requirements for security, compliance, risk management and information technology policies.
You have limited to no options with data recovery if your system of record is deleted or corrupted/encrypted.
11:00 am - 11:35 am
Watch Out: Avoiding Visual Implicit Bias in your Internal Digital Communications
Dr. Cristina DiPietropolo, Founder, CEO | Leader Essentials Group
Dr. Greig Powers, DBA, MA, Graduate Faculty, Media and Communications | Full Sail University
Details coming soon!
11:35 am - 12:10 pm
Case Study: TBA
12:10 pm - 12:45 pm
Rapid-Fire Panel: Get Your Biggest Digital Communications Questions Answered
Kristen Spillane, Employee Communications Manager | LinkedIn
Alex Glover, Director of Communications | Vacation Innovations
Karen Callahan, Content & Communications Marketing Manager | System One
Dayna Lovelady, Digital Communications & Collaboration Leader | CBN
You've submitted your biggest internal communication challenges, you've continued to submit questions over the past 24 hours, and this is your opportunity to get answers to those questions. With an expert speaker panel with a variety of experience levels—you're bound to takeaway practical ideas that will immediately enhance your internal communications strategies.
Moderator: TBA
More panelists: TBA
12:45 pm - 1:00 pm
Key Takeaways, Conference Wrap-Up
Thank you for joining us for the 7th Annual Digital Workplace Summit.
Be sure to share your thoughts and photos using #ALIcomms
You will receive a link to OneDrive next week with copies of all presentations.
Speakers
Matthew Papuchis Director, Internal Communications | Inova Health System
Dr. Greig Powers, DBA, MA Graduate Faculty, Media and Communications | Full Sail University
Karen Callahan Content & Communications Marketing Manager | System One
Jordan Berman Founder & CEO | OFC
Jordan Franklin VP, Change Management & Communication | Southern Glazer's Wine & Spirits
Lorinda Diaz Sr. Manager, HR & Crew Communications at Royal Caribbean Group
Scott Ashen Senior Consultant, Workplace CommTech | Integral
Petula Burks Director, Office of Strategic Communications & Civic Engagement | City Of Richmond, Virginia
Pinaki Kathiari CEO & Owner | Local Wisdom
Tarek Kamil CEO & Founder | Cerkl
What People are Saying
“Loved the real world examples”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Useful insight on how data can help you improve communication. Helpful to think about how to present data to leaders, because of what they’ll care about most. Had not thought about it that way before. Examples shared during questions at the end of the presentation added more context.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Helpful for me as we are about to do the same thing at my workplace.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Loved this session. I honestly could spend a full day workshopping and asking questions about this topic. Shauna mixed in humor with very insightful examples.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“The gentleman from the Hospital was superb! The storytelling element was super enlightening in how to formulate communication strategies. Loved it.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Worthwhile sessions. Learned new things I can apply in my own job.”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Very engaging. Really helpful to bounce ideas and share strategies. One of my favorite sessions”
Conference Attendee
6th Annual Digital Workplace Summit - March 2022
“Just what I needed to hear about since my company is reticent to use a mobile app.”
From beautifully designed email to an employee mobile app, the Broadcast Suite offers plans that fit every company.
DIAMOND SPONSOR
Internal communications email software that integrates seamlessly with Outlook & Gmail
ContactMonkeyhelps communicators improve their internal communications and employee engagement in the workplace from Outlook and Gmail. Get started today!
Interested in becoming a Sponsor?
Introduce your brand, product, or services to key decision makers
Located on a busy street across from Fort Lauderdale Beach Park, the hotel is within quick walking distance to the shops and restaurants on the Strip, but far enough away so that noise isn’t an issue. It’s a two-minute walk to Fort Lauderdale Beach Park and to the Fort Lauderdale Beach via the skywalk. It’s a five-minute walk to International Swimming Hall of Fame Museum. The bustling Las Olas Boulevard is a five-minute drive away. Museum of Discovery and Science is a 15-minute drive away.
Make Your Reservations
Booking
To receive your discounted rate of $315/night. (Be sure to mention the Internal Communications/Advanced Learning Institute group rate.) Booking deadline 2/24/2023.
Nonprofit/government employees are eligible for a $200 discount. Contact us at 773-695-9400 or connect@aliconferences.comto receive your promotion code.
Vendor Rates:
Non-sponsoring vendors are required to pay a registration fee for the 2-day conference of $3,495. Contact us connect@aliconferences.com for the vendor registration link.
Terms & Conditions Of Your Registration:
PAYMENT
Payment is due two weeks prior to the event. If payment has not been received two weeks before the event, a credit-card hold, training form, or purchase order will be taken to ensure your space.
CANCELLATION POLICY
You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $295 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.
PROGRAM CHANGES
Advanced Learning Institute, Inc. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.
Testimonials
"You all really pulled together an impressive group of folks. I loved speaking with the Salesforce and Amazon communication teams. I always feel that I take more than I give at these meetings, thank you for making it time well spent."—Vice President, Organizational Communications, American Cancer Society
"This is the conference where innovators of our industry will convene & shape the blueprint for the modern communications function in the age of digital. This is the conference for you if you dare to challenge the status quo."—Senior Vice President, Corporate & Digital Communications Group, Mastercard
"I loved the conference! I think the line-up was terrific and representative of all sizes of businesses which I think makes it useful for everyone and helps broaden the talking points & open up different scenarios on the overarching topic."—Manager, Corporate Communications, Scripps Network Interactive
