How to Set Effective Benchmarks and Use Them to Elevate Your Internal Communications Strategy

How to Set Effective Benchmarks and Use Them to Elevate Your Internal Communications Strategy

Elevating Your Internal Communications Strategy with Data

As a corporate communicator, your role is to have employees read the messages you send. To achieve this, you need to use the most effective communication strategies that identify weak areas and suggests areas of improvement. Fortunately, benchmarking can help you identify those. Accurately sourced benchmarks ground all aspects of communication, including creation, delivery, and outcomes.  But how do you identify which key areas to measure? What kind of benchmarks should you set and how will you monitor progress? How do you present this information to leadership in ways that will enact change? In this webinar, PoliteMail will demonstrate the value of benchmarking and how you can identify and set benchmarks for your organization’s unique KPIs. Join us to learn:

  • How to effectively set internal communications benchmarks
  • Why you should set benchmarks
  • What key areas or KPIs should be measured
  • How to identify your organization’s unique KPIs and how to effectively measure them
  • How to present your data to executive leadership

PoliteMail Software is an enterprise email intelligence platform for Outlook. PoliteMail helps employee communications and HR teams measure and improve employee email attention and engagement. Over 350 global enterprises sending to nearly 9.5 million employees trust PoliteMail to provide the tools and analytics to accurately measure, effectively manage and definitively improve their employee communications campaigns and programs. Unlike other SaaS tools, PoliteMail remains tightly integrated with Microsoft 365 keeping corporate messaging secure and internal. For more information, visit

Who Should Attend

This Webinar has been researched and designed for Vice Presidents, Directors, Managers, Specialists, Officers, Leaders, and Consultants involved in:

  • Internal Communications
  • Human Resources
  • Employee Engagement
  • Brand Communication
  • Strategic Communications
  • Employee Communications
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development
  • Training & Development
  • Corporate Communicators
  • Employee Relations
  • Public Relations
  • Strategic Planning

Benefits of Attending This Webinar

  • Content from thought leaders delivered straight to your home/office
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing issues on the topic answered in real-time
  • A thorough understanding of the competencies covered and how they apply or can be applied in your work context
  • Access to a tactical presentation with real examples and proven strategies
  • Interactive, Live Q&A with communication peers
  • Certificate of attendance for CEUs
  • Opportunity to meet your peers face-to-face while remaining safe
  •  Recording of the virtual webinar

This isn’t a passive experience! You will be encouraged to engage throughout the entire webinar.

Leave with a thorough understanding of the latest best practices in communication—and how they can be applied in your work context.


Steve Gregoire

Steve Gregoire

Business Development Executive | PoliteMail

Scott Rowland

Scott Rowland


PoliteMail for Outlook Email Intelligence

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