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Connecting the workplace to the marketplace

Connecting the Workplace to the Marketplace

By: Jim Shaffer, Jim Shaffer Group Many organizations could improve results if their external and internal communication worked together to improve the customer experience. For this to work, internal communication would need to broaden its role. Some are doing that. I recently addressed a conference of business communication professionals on the role of a trusted

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internal brand activation

The importance of internal brand activation

Don’t just engage employees. Involve them in your brand. By: Steve Batterson and Brea Malloy, Associate Directors of Brand Strategy at Simple Truth Every business has a reason for being. Every business also has its own way of being. Internal brand activation connects the first, your brand promise, with the second, your company culture. Which,

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3 keys to a successful Digital workplace

3 keys to a successful digital workplace

Organizations are re-imagining the way they do business, internally and externally. As intranets continue to evolve and new digital technologies emerge, the digital workplace is taking center stage. So, how do we create a successful digital workplace?   Rethink the role of the intranet. As technology continues to change exponentially, managing and deciding which changes

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3 benefits of a digital workplace

3 benefits of a digital workplace

A well-planned digital workplace can have important benefits that prepare a business for the future of work. When making the case for an updated intranet and the move towards a digital workplace, consider these three benefits: Create community. Give your workforce a place to engage in two-way communication with each other. Create a valuable community

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common digital workplace mistakes

Avoid these 4 common digital workplace mistakes

To ease the transition, make sure you avoid common digital workplace mistakes. The workplace continues to evolve past the traditional intranet. Digital transformation and transition to a digital workplace is a significant challenge, but critical to moving towards the future of work. Building a valuable and streamlined digital workplace keeps employees engaged with relevant content,

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intranet & digital workplace trends

9 intranet & digital workplace trends

The rise of intranets and digital transformation signifies a fundamental shift in the workplace: out with the old, in with the new. Organizations large and small are embracing the concept and moving towards a digital workplace. A digital workplace provides employees with the self-serve convenience of a digital information hub and collaboration tools. The digital

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What's changing in talent management

What’s changing in Talent Management?

By: Mar Guerrero-Busquets, Associate Vice President Employee Experience, Employer Brand, & Performance Culture at TD Bank Group A fast-paced competitive environment; technological advances; everything “real time”; globalization; an increasingly unpredictable future; constantly changing customers’ and employees’ attitudes and expectations…these are some of the reasons why organizations require a more flexible and impactful Talent Management strategy

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using different language to convert executives

Using different language to convert executives

By Stacy Wilson, ABC, Eloquor Consulting, Inc. Many executives still don’t appreciate the business value of using social technology inside the organization. In some cases, you need to use different language when you talk to them about social technology. While sometimes this is necessitated by a lack of experience or even technology fear, most of

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corporate culture of transparency

How to create a corporate culture of transparency

The corporate culture within an organization can directly impact business success. Without an engaged workforce, the bottom line suffers. The struggle becomes, “how do we create and nurture a corporate culture that engages and motivates our workforce?” The answer might lie in transparency. Enabling employees to know the current status and direction of the organization

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Hr, Communications: working cross-functionally

Communications, HR: Working cross-functionally to engage employees

The relationship between Communications and HR continues to evolve – especially as new technologies and innovative solutions to age-old challenges enter the equation. The workplace is also continuing to evolve as employees’ expectations and communication preferences change. Both Communications and HR professionals have a hand in building company culture, managing change, and engaging employees –

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